Report On: Cross-Media Measurement

What’s Next for MRC We’re working on the finishing touches for the 2-day IAB Canada Business of Digital: Report on Data – Measurement and Accountability event taking place next week – November 24 & 25th. Given the rapidly changing cross-media…

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Canada, Meet CPPA

What Federal Canadian Privacy Law Reform Means for our Industry Earlier this week, the Honourable Navdeep Bains, Minister of Innovation, Science and Industry, introduced the proposed Digital Charter Implementation Act, 2020, which modernizes the framework for the protection of personal…

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Giving the Gift of Research

This week IAB Canada uploaded an additional 40 research reports, POV’s and other white papers to our Members-Only Knowledge Centre from respected sources, almost all from 2020. These whitepapers hail from respected sources like Blue Carbon, Digiday, Edison Research, eMarketer,…

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CPPA to Significantly Reform Canadian Privacy Law – Released Today

This morning the Honourable Navdeep Bains, Minister of Innovation, Science and Industry, introduced the proposed Digital Charter Implementation Act, 2020, which modernizes the framework for the protection of personal information in the private sector. Through the proposed Digital Charter Implementation…

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Transparency and the Evolving Digital Media Ecosystem

IAB Canada’s Report on Data “The only constant in life, is change”, said Greek philosopher Heraclitus, and this is more evident than ever in the rapidly changing digital advertising landscape. With every major ad tech innovation or platform launch, we…

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IAB Canada Releases the Advanced TV 2020 Buyer Guide

After an extremely successful Advanced TV Week event earlier this year, we are excited to announce the launch of the IAB Canada 2020 Advanced TV Buying Guide. With over 60% of all Canadians now streaming TV/video online each month, this…

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Postcards from IAB Brand Disruption Week

Insights shared at the week-long IAB Brand Disruption event closely match the conversations IAB Canada had during our eCommerce week, “The fastest-growing brands of 2021 will be storeless, data-rich, live, participatory, entertaining, localized, and streaming.” As presented at IAB Canada’s…

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PIPEDA on the Brink of Reform

Canada should expect to see a bill amending PIPEDA as early as mid-November. In the meantime, we continue our dialogue with Ottawa, and just this morning sat down for another conversation between industry and federal Privacy Commissioner Therrien. There were…

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Ten Reasons why (Canadian) News is Looking Good Right Now

IAB Canada continues to work hard to provide urgent support for domestic news publishers in Canada. This year has been particularly challenging as brands have been faced with major decisions on communications in times of uncertainty.  Over the past few…

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Facing the Blurred Lines Emerging from AI and Privacy

Recent Ruling by Privacy Commissioners’ on the Use of Biometrics to Identify Consumers According to an investigation by the federal, Alberta and BC Privacy Commissioners, Cadillac Fairview (CF) – one of North America’s largest commercial real estate companies – embedded…

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