IAB Canada Revenue Survey 2020
Despite the obvious challenges presented to the industry in 2020, history might show it to have been the most significant year in decades for the growth of the Canadian online advertising sector.
Digital advertising inherently offers the ability for brands to quickly pause, shift and optimize expenditures in real time. All of these qualities made it a critical part of the media portfolio for advertisers navigating the profound uncertainty experienced throughout 2020.
Internet Advertising Revenue in Canada recorded a growth of 11.1% to $9.62B compared to 2019 despite the initial shock of COVID-19 impact. The sector recovered by the end of the year as advertisers shifted budgets to expanding digital channels.