2018-19 IAB Canada Internet Ad Revenue Survey
Canadian Internet Ad Revenue continued its double-digit annual growth in 2018 (+12%), rising $821 million to $7.6 billion, just 1.6% below forecast. Canadian Digital revenues now exceed the next three measured media combined by 45%.
Total Internet Ad Revenue is projected to rise by $866 million to $8.5 billion in 2019, up by 11%, with French Canada approaching $1.4 billion (+10%).
Mobile continues to drive Internet expansion in 2018, up again by 37% (3x faster), surging by $1.3 billion to $4.8 billion. Mobile generated all new Internet revenue in 2018. Also drawing revenue from Desk/Laptop, Mobile now accounts for almost two-thirds of Internet dollars (63%).
Digital Video grew quickest of the top-3 ad formats, up +18% to $1.8 billion in 2018, almost one-quarter of total Internet revenue (24%), just under Display’s $1.9 billion. Video’s dollar increase of $274 million comes close to that of largest format Search (+$288 mil.).
The 5 largest reporting earners (up +15%) generated all Internet growth in 2018.
At IAB Canada, our active community of publishers, marketers, ad technology firms and agencies continue to collaborate and innovate with passion and commitment to drive responsible growth of this dynamic industry. We look forward to helping drive the Canadian Digital Media industry forward through our continued focus on solutions-based thought leadership.
DOWNLOAD THE FULL 2018-19 IAB CANADA REVENUE REPORT HERE