Dear IAB Canada Members, It is hard to believe another year has passed, and what a year it has been! As 2019 comes to a close, I would like to take a moment to reflect on some of the…
Read MoreCanadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…
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IAB Canada has been setting standards, delivering on the technical underpinnings of digital media and developing technical solutions to secure the supply chain. Leveraging its global strength, IAB Canada has been at the forefront of addressing issues facing the industry…
Read MoreOn the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. Firstly, the GDPR should have been on the radar since…
Read MoreWe kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning…
Read MoreIAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…
Read MoreIn 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…
Read MoreIAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part of this concerted effort, IAB Canada has communicated the complexities…
Read MoreIAB Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & Regulatory Affairs at IAB UK reviewed the General Data Protection…
Read MoreThe IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various…
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As eagerly anticipated, IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. The Framework was introduced in late 2017 as a cross-industry effort to help publishers, technology vendors, agencies and…
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In May 2017, IAB Canada testified in front of The Standing Committee on Access to Information, Privacy and Ethics regarding proposed changes to the existing PIPEDA legislation. This week, while Canadian organizations have privacy legislation top-of-mind and are preoccupied with…
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