IAB Tech Lab Acquires DigiTrust – Welcome Home!

IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…

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Can you Hear Us Now? Audio Advertising on the Rise…

In 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…

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Who’s on 1st? The New Auction Debate

The only constant in our industry is one of change. Proving to be one of the most significant changes that we have seen within the programmatic space, is that of the introduction of 1st price auctions. It is a change…

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Proposed Amendments to PIPEDA

As anticipated, the Standing Committee on Access to Information, Privacy and Ethics has released its report to the OPC suggesting several changes to the current PIPEDA legislation. IAB Canada testified in front of the Committee in May 2017 indicating how…

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What is the General Data Protection Regulation (GDPR)?

What is the GDPR? In a nutshell, the General Data Protection Regulation is a new European legal framework governing the use of personal data. It will replace all existing national data protection laws across the EU and will apply across…

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