We have passed the half way mark of 2018, and it has proven to be an eventful and productive one. Over the course of the year we have hosted sold-out events across topics of interest like: Business of Digital, Privacy…
Read MoreThis month IAB Canada took the State of the Nation event across Canada. The Toronto kick-off generated excellent conversations around the state of digital advertising in Canada and the world. Three core issues were unpacked in detail during our sessions…
Read MoreIAB Tech Lab released critical updates to the Digital Video Ad Serving Template Including Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising VAST 4.1 is now available for review and public…
Read MoreAs one of IAB Canada’s 2018 State of the Nation themes, we discussed the inevitable role that Blockchain design will have on our sector. Blockchain has great potential to add a much-needed level of transparency to the supply chain. To…
Read MoreFirst released June 13 2018, the key objective of this study is to gain a better understanding of consumer experiences with and attitudes towards live video streaming. In particular, we aim to uncover trends in device usage (e.g. mobile, desktop,…
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IAB Canada has been setting standards, delivering on the technical underpinnings of digital media and developing technical solutions to secure the supply chain. Leveraging its global strength, IAB Canada has been at the forefront of addressing issues facing the industry…
Read MoreOn the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. Firstly, the GDPR should have been on the radar since…
Read MoreWe kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning…
Read MoreIAB Canada hosted the Business of Digital – Location Based Advertising in Toronto and Montreal this month. Both events were sold out and the conversation was remarkably advanced considering the infancy of this emerging channel. The event kicked off with…
Read MoreIAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…
Read MoreIn 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…
Read MoreIAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part of this concerted effort, IAB Canada has communicated the complexities…
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