With crises like that of the credit crunch, 9-11, new presidents and mayors alike, looming environmental decay and the stress of A.I. taking over future employment, this segment has had their fair share of navigating a multitude of anxiety-provoking concerns.…

This month Prime Minister Trudeau announced a new Canadian Digital Charter that was designed to deliver innovation and consumer protection to Canadians. The charter includes several principles to address hate speech, consumer privacy, misinformation and protections against electoral interference. In…

IAB Canada kicked off the annual State of the Nation summit in Toronto this month. The event takes place across Canada, offering the industry a level-setting, up to date narrative on critical issues facing us today. Three core areas of…

Finding and retaining qualified digital talent in Canada is a challenge, particularly for high demand skill sets like data analysis and tech. In our recent Currency of Talent report we learned that offering the right compensation package is a key…

From internet connected content streaming to OTT – Connected TV represents tremendous growth opportunities not only here in Canada, but also on a global scale. While technology solutions continue to increase, understanding the basics of what we can deliver to…

IAB Canada’s Research Committee invited Andrew Grenville (Chief Revenue Officer at Maru/Matchbox) to discuss the current state of today’s research practices, and what we were left with was a greater understanding into ‘why’ there is an urgent need to change…

IAB Canada is preparing for the State of the Nation event to be kicked off May 28th in Toronto followed by Halifax, Montreal, Vancouver and Calgary in the first two weeks of June. State of the Nation provides a forum…

This month we held our third annual Business of Digital Location Based Advertising event in Montreal and Toronto. Cracking the power of location data in the context of advertising is on IAB Canada’s list of hot topics and three years…

Last week, IAB Canada hosted a privacy webinar where we discussed privacy developments from across the globe.  One of the key highlights we covered was an alarming update received from the Office of the Privacy Commissioner (OPC) concerning a proposed…

Initially implemented in September 2018, Intelligent Tracking Prevention (ITP) 2.0 was introduced and implemented across the Safari browser as a setting change that disables 3rd party cookie tracking. More specifically, 3rd party cookies have read-only permissions, and 3rd party trackers…

Everyone has streamed one. Shared a story they heard on one. Or listened to a friend carry on as to ‘why’ their go-to is the best. With more and more ad dollars making their way into the world of audio,…

In Canada, publishers and platforms are preparing for the upcoming federal election and the new regulatory requirements outlined in Bill C-76. The Bill’s advertising-transparency requirements come into force on June 30, or sooner, if an early election is called. As…