Initially implemented in September 2018, Intelligent Tracking Prevention (ITP) 2.0 was introduced and implemented across the Safari browser as a setting change that disables 3rd party cookie tracking. More specifically, 3rd party cookies have read-only permissions, and 3rd party trackers…

Everyone has streamed one. Shared a story they heard on one. Or listened to a friend carry on as to ‘why’ their go-to is the best. With more and more ad dollars making their way into the world of audio,…

In Canada, publishers and platforms are preparing for the upcoming federal election and the new regulatory requirements outlined in Bill C-76. The Bill’s advertising-transparency requirements come into force on June 30, or sooner, if an early election is called. As…

The findings from our 2nd annual Brand Safety Barometer report were presented this week at the Business of Digital – Brand Safety Event in Toronto. The report confirmed our member survey results from Q4 of 2018, that Brand Safety is…

Coming back from IAB’s Annual Leadership Summit this month, one of the key areas of discussion was the unanimous worry amongst industry leaders that the CCPA was only the beginning of a state by state approach to tackling data privacy.…

IAB hosted its Annual Leadership Summit in Phoenix this month. The event was a gathering of over 1,000 thought leaders in digital media discussing the most pertinent opportunities and challenges of the industry that continues to grow consistently in double…

Our Business of Digital series kicked off this week with The Currency of Talent edition here in Toronto. The afternoon was packed with insights and thought-provoking discussions from some of the greatest leaders from top organizations in the digital advertising…

Over the past few weeks there have been several articles in circulation on the topic of claimed internet fakery. The various complaints included metrics, non-human audiences, illegitimate content, counterfeit inventory and overall lack of trust. While some of these issues…

The 5th annual “Business of Digital: Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 CMUST Total Canada Report (Canadian Media Usage Trends) by Rob…

Another rapidly moving Bill has emerged out of Ottawa with limited industry input to help inform and mitigate unintentional negative impacts on the online advertising industry in Canada. Bill C-76 is a fast-moving Bill emerging from Ottawa, which will directly…