For years, marketers have struggled to determine the actual impact of ads on consumer reach and engagement. But the verified transactional nature of NFTs could serve as an antidote. Fundamentally, we buy into brands because we feel that they represent…
Read MoreWhen it comes to channel planning for eCommerce, we have a tendency to dive straight to the bottom of the funnel to move quickly towards a search, click and buy stream. Getting as close a proxy to the transaction is…
Read MoreThis week, the IAB Intrinsic In-Game Measurement Task Force, led by a joint effort between IAB, the IAB Tech Lab and the Media Rating Council (MRC), released measurement guidelines for Intrinsic In-Gaming Advertising to establish an updated framework that can…
Read MoreOn the heels of the 2021 IAB Canada Revenue Survey indicating a steep incline in video ad spending ($1.2B up 20.7%), Comcast has released an insightful report outlining “Actionable Insights for the Modern TV Advertiser”. While the study’s scope is…
Read MoreJust last week, on the heels of another high-profile brand finding themselves in hot water with the OPC, Minister Champaign expressed his party’s strong desire to get back to work on the Digital Charter and drafting new federal privacy legislation…
Read MoreThis week, the Canadian Gaming Summit found its way back to Toronto after an over 5-year hiatus from the city. The energy and optimism amoung the crowd of over 1,000 stakeholders could be compared to the dizzying early start-up days…
Read MoreAt yesterday’s State of the Nation event, we were thrilled to bring you the news that, after two years of collaboration with technical, legal and policy experts around the globe, the IAB Tech Lab has officially launched the Global Privacy…
Read MoreIAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting global trends given the sheer size of the market evaluated…
Read MoreFinally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the amazing creativity that the various channels carry on behalf of…
Read MoreIAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and in-app in multiple verticals like grocery, food delivery, health, fitness,…
Read MoreAs the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come a long way in refining the standards that are used…
Read MoreThe foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape. CTV represents one…
Read More