Modernizing Privacy in Canada

IAB Canada TCF to be released for Public Commentary September has been a busy month for IAB Canada, as we have multiple privacy-related initiatives on the go. An initial draft response to the Government of Ontario’s request for submissions regarding…

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Shining the Light of Transparency on Ad Fraud

A Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, IAB Tech Lab has developed standards like seller.json, SCO, ads.txt,…

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eCommerce – Locked & Loaded

Driving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches…

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IAB Canada’s 2020 Community Playbook

It’s been over 150 days of socially distanced life across the country and we are proud of the programming, outputs and events we have been able to produce during that time in the name of keeping our community uninterrupted.  As…

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Working Together to Preserve Electoral Integrity

Industry Response to Elections Canada Consultation on Political Communications in Federal Elections This summer, Elections Canada requested that IAB Canada prepare an industry response to their ongoing consultation on Political Communications in Federal Elections. The consultation consisted of three discussion…

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A Moving Target: Back-to-School 2020

As Labour Day approaches, parents continue to depend on local news to stay informed on the lay of the back-to-school land for their children. With some level of ambiguity around varying models that are expected this year, like modified in-class …

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OPC Releases PIPEDA Reference Guide for Businesses

This month, the Office of the Privacy Commissioner of Canada released a comprehensive guide that was developed to help businesses better understand and comply with their responsibilities under PIPEDA.  The guide contains a summary of PIPEDA and what the Act…

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Ontario the Next Province to Flex some Privacy Muscle

This week the Ontario Government launched a public consultation and discussion paper to solicit input on a new private sector data protection law for Ontario. To date, BC and Quebec are the only two provinces who have passed their own…

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eSports for the Win!

Canadian fan base continues to grow providing huge opportunity for brands online. eSports continues to see significant growth in Canada as a revenue-generating entertainment vehicle. With organized tournaments, regional and international teams and a highly engaged fanbase, a whole new…

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Not your Grandma’s eSports

Catching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…

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