IAB Canada is pleased to announce the expansion of our Council efforts across Canada, appointing two new chairs for the Atlantic Canada market. Effective immediately, Margot Walsh, President at MW360 Media, and with Shawn Lowe, VP Growth & Partnerships at…
Read MoreEvery year, about 40,000 online advertising industry professionals head to Cologne, Germany to participate in DMEXCO, the mega-trade conference organized in part by BVDW (IAB Germany). Aside from the hundreds of exhibitors, the two-day program is packed from dawn to…
Read MoreMIXX Canada has come and gone and much like a Thanksgiving season tradition, it brought together hundreds of attendees in back-to-school mode. Appropriately, the program delivered. The event kicked off with an inspiring kick-off message from Peter Vaz, Co-Chair of…
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Some argue that Blockchain is where online was in the 1990’s – an established network made public for mass adoption. Others claim that they are already using Blockchain to help solve specific problems and of course, others argue that we…
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In our continued efforts to learn from our international network, we spent some time with the IAB Australia team this month. Working out of the Sydney office, our leadership teams were able to transfer valuable insights from our respective markets.…
Read MoreThe end of summer is synonymous with back to school and is also the perfect time to register for one of IAB Canada’s informative in-person courses. A critical element of IAB Canada’s commitment to the industry is to build human…
Read MoreJoining IAB Canada means that you support the growth of the Canadian online media sector. As a non-for-profit association, all membership dollars earned are invested toward much needed education, policy and regulatory affairs, research and networking. Members and non-members alike…
Read MoreWe have passed the half way mark of 2018, and it has proven to be an eventful and productive one. Over the course of the year we have hosted sold-out events across topics of interest like: Business of Digital, Privacy…
Read MoreThis month IAB Canada took the State of the Nation event across Canada. The Toronto kick-off generated excellent conversations around the state of digital advertising in Canada and the world. Three core issues were unpacked in detail during our sessions…
Read MoreIAB Tech Lab released critical updates to the Digital Video Ad Serving Template Including Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising VAST 4.1 is now available for review and public…
Read MoreAs one of IAB Canada’s 2018 State of the Nation themes, we discussed the inevitable role that Blockchain design will have on our sector. Blockchain has great potential to add a much-needed level of transparency to the supply chain. To…
Read MoreFirst released June 13 2018, the key objective of this study is to gain a better understanding of consumer experiences with and attitudes towards live video streaming. In particular, we aim to uncover trends in device usage (e.g. mobile, desktop,…
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