State of the Nation – The Mainstreaming of Policy

This month IAB Canada took the State of the Nation event across Canada. The Toronto kick-off generated excellent conversations around the state of digital advertising in Canada and the world. Three core issues were unpacked in detail during our sessions…

Read More

The Industry Needs to Walk and Chew Gum

We kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning…

Read More

IAB Tech Lab Acquires DigiTrust – Welcome Home!

IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…

Read More

Can you Hear Us Now? Audio Advertising on the Rise…

In 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…

Read More