The Next World of Content Creation

After a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and Mail to get her views on the evolution of content. …

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Leveraging the Shopping Soundtrack

As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. Retail audio is on the upswing presenting an amplitude of…

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Minding the PET Store – Optable Talks Clean Rooms

Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of first party data. Today, as we face privacy patchworks, cookie…

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Brand Relevancy and Reach in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. Sifting through the massive…

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Meaningful Measurement in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…

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Navigating the Ocean of Data

Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us on the stage at our Report on Data event on November 30. During…

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Who’s Paying (for) Attention?

It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…

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A Moving Target: Back-to-School 2020

As Labour Day approaches, parents continue to depend on local news to stay informed on the lay of the back-to-school land for their children. With some level of ambiguity around varying models that are expected this year, like modified in-class …

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Not your Grandma’s eSports

Catching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…

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Can I have a Receipt for That?

Working Together to Address a need for Transparency in Programmatic Advertising Programmatic advertising is integral to powering premium journalism in a time where keeping informed on important issues is more critical than ever.  Having grown significantly over the past 10…

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