IAB Barometer Member Survey Reports

Industry Perspectives from the Source  – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…

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Canadian Media Usage Trends (CMUST) – 2018

Canada’s Media Landscape IAB Canada’s Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel’s research audience currency of record, four currencies in all. The annual study documents consumers’ changing media consumption…

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Cross-Media Optimization Studies (CMOST)

IAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…

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Previous Annual Internet Advertising Revenue Reports 2011-2017

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this represents almost two decades that Internet advertising revenues are being reported for Canada. The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are…

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