Despite the obvious challenges presented to the industry in 2020, history might show it to have been the most significant year in decades for the growth of the Canadian online advertising sector. Digital advertising inherently offers the ability for brands…

IAB Canada released the 2019 Digital Advertising Revenue Survey results. Actual total revenue up +15% to $8.8 billion in 2019 vs +11% forecast of $8.5 billion, a bit faster than 2018’s 12% increase, in a decade of double-digit growth. Mobile…

As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for the next 3-6 months. To generate broad ‘estimated impact’ indicators,…

Canadian Internet Ad Revenue continued its double-digit annual growth in 2018 (+12%), rising $821 million to $7.6 billion, just 1.6% below forecast. Canadian Digital revenues now exceed the next three measured media combined by 45%. Total Internet Ad Revenue is…

Industry Perspectives from the Source  – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…

Canadian Media Usage Trends (CMUST) by PHD Media Canadian Media Usage Trends (CMUST) is a comprehensive, annually re-engineered report crossing all major media on a Total Canada and French Canada basis. The study documents consumers’ changing media content consumption across…

IAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this represents almost two decades that Internet advertising revenues are being reported for Canada. The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are…

Main Finding – Ad blocking continues to be stable in Canada! IAB Canada released its second annual, comprehensive study of ad blocking powered by comScore data, that explores the Canadian consumer incidence of ad blocking usage, as well as consumer…