Covid-19 Impact on Digital Investment Report

As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for the next 3-6 months. To generate broad ‘estimated impact’ indicators,…

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2018-19 IAB Canada Internet Ad Revenue Survey

Canadian Internet Ad Revenue continued its double-digit annual growth in 2018 (+12%), rising $821 million to $7.6 billion, just 1.6% below forecast. Canadian Digital revenues now exceed the next three measured media combined by 45%. Total Internet Ad Revenue is…

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IAB Barometer Member Survey Reports

Industry Perspectives from the Source  – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…

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Canadian Media Usage Trends (CMUST) – 2019

Canadian Media Usage Trends (CMUST) by PHD Media Canadian Media Usage Trends (CMUST) is a comprehensive, annually re-engineered report crossing all major media on a Total Canada and French Canada basis. The study documents consumers’ changing media content consumption across…

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Cross-Media Optimization Studies (CMOST)

IAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…

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Previous Annual Internet Advertising Revenue Reports 2011-2017

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this represents almost two decades that Internet advertising revenues are being reported for Canada. The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are…

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