Industry Perspectives from the Source – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…
Read MoreIAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…
Read MoreNEW FOR 2017: 2017 Revenue Forecast: Up +13% to hit $6.2 billion, with French Canada crossing $1 Billion mark. 2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to…
Read MoreCanada’s Media Landscape IAB Canada’s Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel’s research audience currency of record, four currencies in all. The annual study documents consumers’ changing media consumption…
Read MoreMain Finding – Ad blocking continues to be stable in Canada! IAB Canada released its second annual, comprehensive study of ad blocking powered by comScore data, that explores the Canadian consumer incidence of ad blocking usage, as well as consumer…
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