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As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become an absolute necessity. In response, local IABs, the IAB Tech Lab and their…
Read MoreAs Digital Out of Home continues to grow in interest with the buy-side – either as a standalone or as an extension to the overall media mix, understanding the channel’s benefits, strategy and tactics, creative suggestions and key considerations is…
Read MoreA first-of-it’s kind look into diversity, equity and inclusion (DEI) within the Canadian marketing sector – and across the globe, delving into ethnicity, disability, family status, age, gender and more! English Report French Report…
Read MoreThis page is meant to provide IAB Canada members with direct access to resources highlighting the Canadian AdvancedTV offering. Product Profile Recordings: Advanced TV Opportunities on Your Public Broadcaster with CBC & slides – Presented Nov 3, 2021 The TV…
Read MorePlease find below a copy of the English and French rules for the 360 Digital Media Survey 360 Digital Survey Rules – English 360 Digital Survey Rules – French…
Read MoreConsumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…
Read MoreThis page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of the cookie. Moving Towards Cookie Independence An IAB Canada Guide…
Read MoreConsent Management Platform (CMP) Guide The purpose of this guide is to provide information to the online advertising industry on CMP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…
Read MoreIn a very short time, Connected TV (CTV) offerings have been gaining momentum globally and in Canada. Canadian broadcasters are more than fired up about the opportunities to re-imagine their programming and audience engagement possibilities. As evidenced by the incredible…
Read MoreAccording to Comscore, mobile accounted for 71.3% of time spent on digital media in 2019. As Canadians shift to higher frequency of mCommerce transactions, ad revenue dollars are quickly following suit. IAB Canada’s Mobile Committee is proud to release the…
Read MoreIAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…
Read MoreAn Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a…
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