With global changes in privacy guidelines and the phasing out of third-party cookies, measurement must be interoperable, secure, and validated. Join us as we sit down with Nielsen to delve into attribution methodology and results, so that marketers can future-proof their analytics, optimize campaigns weekly, test budget allocations, and benefit from a more holistic measurement – […]

Oct 4, 2022, 11:00 am – 12:00 pm

As consumer privacy and the deprecation of the third-party cookie continues to dominate the conversation, it becomes increasingly important to focus attention on new methods of addressing the digital-first consumer. But what is addressability and how does it impact the relationship between advertisers, publishers, and the consumer? Join us in this discussion of the evolutionary […]

Oct 6, 2022, 1:00 pm – 2:00 pm

The Privacy Sandbox initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. Join Emily Scadden, strategic partnerships for the Privacy Sandbox, and team, will […]

Oct 12, 2022, 1:00 pm – 2:00 pm

The number of desktop and mobile devices blocking ads globally is fast approaching the 1 billion mark. Today, on average, online publishers miss the opportunity to monetize a fifth of their audience due to the growing use of adblocking tools and extensions—collectively leaving billions of dollars on the table every year. As with every complex […]

Oct 19, 2022, 1:00 pm – 2:00 pm

IAB Canada’s annual closing event is all about data. We present the annual CMUST study results and line-up the latest and greatest Canadian digital media research reporting in one do not miss event.Tied to the IAB Canada AGM meeting later in the day, this event provides a comprehensive recap of the year as well as […]

Dec 5, 2022, 1:00 pm – 4:30 pm