Last month, IAB Canada released an industry white paper entitled “Moving Toward Cookie Independence.” This white paper has been developed by IAB Canada and Council representatives to provide all stakeholders with current information leading up the 2022 cookie-less landscape. It is intended to provide a clear view on implications as well as practical checklists and advice on preparation to provide a smoother transition into the new reality of online advertising. The document will be updated regularly and remains available online as a resource to all.

In a complimentary response to these impending changes to third-party cookies and other identifiers, IAB Tech Lab has launched Project Rearc – a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization. IAB Tech Lab is an IAB technical consortium that has been cracking on standards and best practices to address everything from new ad formats and measurement integration to fraud prevention and data transparency as well as leading the charge on Project Rearc. If you would like background on Project Rearc we encourage you to view the Tech Lab’s recent webinar.

The Tech Lab is orchestrating a collaborative process to educate member and non-member stakeholders, and to facilitate global input into the development of new technical standards and guidelines driving “privacy by default” addressable advertising and measurement. This week the Tech Lab working groups kicked off their discussions and we are excited about the scope that is being covered. The Addressability Group for example, aims to establish standards and scale in accountability around meaningful consent within a trusted supply chain whereas the Accountability Group will focus ensuring that a framework exists to ensure adherence to privacy specific standards across all markets.

IAB Canada encourages local participation in these efforts and is forming a Project Rearc Working Group. This group will work to communicate the latest news coming out of the Tech Lab to industry as well as to ensure the needs of the Canadian marketplace are considered and addressed in any policy or technical developments. If you would like to join this committee please reach out to rearc@iabcanada.com

Additionally, IAB Canada will be launching IAB Tech Lab “North” with negotiated preferred membership fees for IAB Canada members. This membership will provide Canadian members with full access to all committees and working groups at the Tech Lab directly and will contribute in parallel to our efforts here on the ground in Canada. If you would like more information on joining IAB Canada and the IAB Tech Lab please reach out rearc@iabcanada.com