Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Response to CASL Amendments

From an IAB Canada standpoint, we are extremely concerned about the amendments made to Section 9 of CASL. As part of our ongoing participation in a broader collations of industry associations, we have appealed to ISED to encourage CRTC to…

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Bill C-76 – Elections

The Federal Government has introduced a newly proposed amendment to Bill C-76 (Amending the Canada Elections Act) that imposes new transparency obligations onto any platform, publisher or app that displays political advertising.…

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Bill S-228 – Marketing to Kids

IAB Canada has been working hard on behalf of our Members to ensure that your voice is being heard in response to the developing Bill S-228. The objective of this new legislation is to restrict the advertising of “unhealthy” foods…

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Spotlight on Policy – PIPEDA and CASL

On December 5th, 2018, at our Spotlight on Policy webinar,  IAB Canada and Adam Kardash, Chair Privacy and Data Management at Osler, Hoskin& Harcourt LLP presented the following: PIPEDA’s Security Breach Notification Requirements CASL – Significant Anti-Spam Law Development You…

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Regulatory Structure

The delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada:  the Federal Personal Information Protection Electronic Documents Act, Alberta’s…

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Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Sending Commercial Electronic Messages Subject to limited exceptions, CASL requires consent (either express or implied) for the sending…

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False & Misleading Advertising

False and misleading representations in advertising are prohibited under both the federal Competition Act, as well as provincial consumer protection legislation. Competition Act The Competition Act governs most business conduct in Canada and is aimed at preventing anti-competitive practices in…

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