Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

IAB Canada Privacy Update

An update on key IAB Canada privacy initiatives including work being done in Europe and the US, as well as themes and developments in Canada in the privacy and regulatory arena. To view the deck, please click here.  …

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Response to CASL Amendments

From an IAB Canada standpoint, we are extremely concerned about the amendments made to Section 9 of CASL. As part of our ongoing participation in a broader collations of industry associations, we have appealed to ISED to encourage CRTC to…

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Bill C-76 – Elections

The Federal Government has introduced a newly proposed amendment to Bill C-76 (Amending the Canada Elections Act) that imposes new transparency obligations onto any platform, publisher or app that displays political advertising.…

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Bill S-228 – Marketing to Kids

IAB Canada has been working hard on behalf of our Members to ensure that your voice is being heard in response to the developing Bill S-228. The objective of this new legislation is to restrict the advertising of “unhealthy” foods…

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