As a follow up to their initial session on the “Changing Face of Canada: The Why & The ROI” earlier this year, Howard Lichtman – Co-founder of Ethnicity Matters, and Rahul Sethi – Director of Insights at Vividata, will do a deep dive into the multicultural opportunity in the finance sector.  Some of the topics that they will cover include:

  1. Real Estate Ownership
  2. Multicultural Attitudes and Opinions toward Finance
  3. Financial Products and Services Have or Plan to Obtain
  4. Banking and Financial Institutions Used
  5. The Use of Mobile Wallet/Mobile Payment Systems
  6. Credit Card Spending


  • Howard Lichtman, Co-founder, Ethnicity Matters
  • Rahul Sethi, Director of Insights, Vividata