Programmatic advertising is integral to powering the premium journalism that keeps us informed on a day-to-day basis. Publishers rely on the billions of transactions that are processed daily to ensure that readers receive a curated experience when browsing. But as sophisticated as programmatic is, it has a transparency problem in the marketplace (and has for a while).

What can be done? Brad Jeffrey has a few ideas. Managing Director for Canada at Index Exchange, the world’s largest independent ad exchange, Brad and his team have worked to craft a more accountable and secure environment across the programmatic landscape to ensure that transactions are easy to verify and that both buyers and publishers are given the full picture when it comes to ad spend.