Product Profile: Advanced TV Opportunities on Your Public Broadcaster, Presented by CBC
Viewer consumption habits are shifting at a rapid pace, and digital advertising is evolving in order to get through to those ever elusive audiences. As eyeballs slowly move away from the traditional screen, Connected TV continues to be an effective way to reach light TV viewers, cord-cutters and cord-nevers. CBC/Radio-Canada, Canada’s national public broadcaster, has a mandate to inform, enlighten and entertain Canadians wherever, and however, they consume their content.
Learn more about how CBC/Radio-Canada is making its wide range of content — from award-winning programming to the Olympic Games to election coverage — available in new places, so all Canadians can watch what they want, where they want it.
Speaker: Gigi Lui Forth, Director of Digital Sales, CBC & Radio-Canada Media Solutions