The economy of Canada is in recession with the shut down of economic activity due to COVID-19. Over 2 months later, provinces across Canada are looking to “restart” their economies. It is still unsure as to how Canadians will react to consumerism and what sectors will see full recovery as a result of “pent-up” demand. Quantcast uses 1st party data to understand consumer interest in Canada within retail, auto and travel & tourism verticals to help marketers be prepared for economic recovery.

Presenters:

  • Edmund Loh – Customer Strategic Insights Manager, Quantcast
  • Sam Gottfried, Senior Sales Manager, Quantcast