IAB Canada’s State of the Nation event is the “do not miss” annual digital advertising town hall that will be taking place this year on June 1, 2022. Developed to bring the industry together from coast to coast, this event is full of critical industry updates, top priorities for 2022 and an update on international activities that are important for agencies, marketers, publishers and the ad tech community to stay on top of.

Interested in a sponsorship opportunity? Reach out to memberships@iabcanada.com.

Time (EDT) Topic
1:00pm – 1:05pm Opening Remarks

  • Jill Briggs, Head of Policy, IAB Canada
1:05pm – 1:25pm State of Online Advertising in Canada 

Sonia Carreno, President of IAB Canada presents a broad perspective of the Canadian advertising industry state of the nation. Delving into key topics including the 2021 Digital Advertising Revenue Report, Currency of Talent, Inflation, Privacy and more.

  • Sonia Carreno, President, IAB Canada
1:25pm – 1:40pm The Future of Addressability

Taking a look to the future of digital advertising, Brad Jeffrey, Managing Director Canada, Index Exchange, will walk us through the myriad of privacy-first methods of addressability that advertisers are turning to in order to communicate with their audiences at scale, while preserving the ability to measure success and optimize their campaigns.

  • Brad Jeffrey, Managing Director Canada , Index Exchange
1:40pm – 1:55pm First Party Checklist

Leveraging first party data is a great first step to optimize targeting efforts but there are several additional factors for advertisers to consider. Evan Wood, EVP and Chief Strategy Officer, Environics Analytics will take us through his critical shortlist – marketers take note.

  • Evan Wood, EVP and Chief Strategy Officer, Environics Analytics
2:00pm – 2:15pm The Evolution of Consent

Privacy experiences have come a long way since the first cookie banner. Gabe Morazán, Product Director, Sourcepoint, will discuss how consent management platforms have evolved to improve customer experience. Find out how brands and publishers can leverage CMPs to adapt quickly to changing jurisdictional obligations and improve consumer trust.

  • Gabe Morazán, Product Director, Sourcepoint
2:15pm – 2:30pm Fireside Chat – Prioritizing Compliance  

Partner, Chair of Osler, Hoskin & Harcourt’s National Privacy and Data Management law practice group, Adam Kardash and IAB Canada’s, Head of Policy, Jill Briggs discuss urgent compliance requirements, the future of addressability, first party data and the role of consent.

  • Adam Kardash, Partner, Osler, Hoskin & Harcourt LLP
  • Jill Briggs, Head of Policy, IAB Canada
2:35pm – 2:50pm Roadmap to a Sustainable Supply Chain

Tony Katsur, CEO of IAB Tech Lab shares the roadmap ahead as the industry faces change on several fronts. This level-setting presentation will bring the industry’s most accurate progress and to-do list into full view.

  • Tony Katsur, CEO, IAB Tech Lab
2:50pm – 3:10pm The Measurement Matrix

Emerging digital media inventory is adding to the complexity of measurement. Panelists lay out the challenges of omnichannel measurement and discuss the realities of getting to standardized measurement.

Panelists:
  • Bryan Segal, SVP of Sales, Comscore Inc.
  • Anita Boyle-Evans, VP Client Services, Numeris
  • Angelina Eng, VP of Measurement and Attribution, IAB U.S.
  • Darren Hardeman, SVP, Digital Strategy, MediaCom Canada
Moderator:
  • Laura Ferron, Sr. Director, IAB Canada
3:15pm – 3:30pm Panel: Innovation and Technology – Exploring the What

Change is coming – of that we are certain and there are so many questions!? This panel of experts will explore the what in regards to trust, transactions, changing behaviours, safe environments and more.

3:30pm – 3:35pm Closing Remarks

  • Jill Briggs, Head of Policy, IAB Canada

Thank you to our Sponsors

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Questions?

Contact us at events@iabcanada.com.