State of the Nation 2022
IAB Canada’s State of the Nation event is the “do not miss” annual digital advertising town hall that will be taking place this year on June 1, 2022. Developed to bring the industry together from coast to coast, this event is full of critical industry updates, top priorities for 2022 and an update on international activities that are important for agencies, marketers, publishers and the ad tech community to stay on top of.
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|1:00pm – 1:05pm||Opening Remarks
|1:05pm – 1:25pm||State of Online Advertising in Canada
Sonia Carreno, President of IAB Canada presents a broad perspective of the Canadian advertising industry state of the nation. Delving into key topics including the 2021 Digital Advertising Revenue Report, Currency of Talent, Inflation, Privacy and more.
|1:25pm – 1:40pm||The Future of Addressability
Taking a look to the future of digital advertising, Brad Jeffrey, Managing Director Canada, Index Exchange, will walk us through the myriad of privacy-first methods of addressability that advertisers are turning to in order to communicate with their audiences at scale, while preserving the ability to measure success and optimize their campaigns.
|1:40pm – 1:55pm||First Party Checklist
Leveraging first party data is a great first step to optimize targeting efforts but there are several additional factors for advertisers to consider. Evan Wood, EVP and Chief Strategy Officer, Environics Analytics will take us through his critical shortlist – marketers take note.
|2:00pm – 2:15pm||The Evolution of Consent
Privacy experiences have come a long way since the first cookie banner. Gabe Morazán, Product Director, Sourcepoint, will discuss how consent management platforms have evolved to improve customer experience. Find out how brands and publishers can leverage CMPs to adapt quickly to changing jurisdictional obligations and improve consumer trust.
|2:15pm – 2:30pm||Fireside Chat – Prioritizing Compliance
Partner, Chair of Osler, Hoskin & Harcourt’s National Privacy and Data Management law practice group, Adam Kardash and IAB Canada’s, Head of Policy, Jill Briggs discuss urgent compliance requirements, the future of addressability, first party data and the role of consent.
|2:35pm – 2:50pm||Roadmap to a Sustainable Supply Chain
Tony Katsur, CEO of IAB Tech Lab shares the roadmap ahead as the industry faces change on several fronts. This level-setting presentation will bring the industry’s most accurate progress and to-do list into full view.
|2:50pm – 3:10pm||The Measurement Matrix
Emerging digital media inventory is adding to the complexity of measurement. Panelists lay out the challenges of omnichannel measurement and discuss the realities of getting to standardized measurement.
|3:15pm – 3:30pm||Panel: Innovation and Technology – Exploring the What
Change is coming – of that we are certain and there are so many questions!? This panel of experts will explore the what in regards to trust, transactions, changing behaviours, safe environments and more.
|3:30pm – 3:35pm||Closing Remarks
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