Brand building is always important, but brand building is even more important in these tough times.

During our session, we will walk you the “5 principles of growth in B2B marketing” necessary to get your company back to growth:

  1. Invest in share of voice
  2. Balance brand and activation
  3. Expand your customer base
  4. Maximize mental availability
  5. Harness the power of emotion

We believe the B2B marketers who are brave enough to bet big on the above principles will position their companies — and their careers — to grow faster over the next decade.


  • Diana Luu, Head of LinkedIn Marketing Solutions Canada, LinkedIn
  • Jeff Lancaster, Head of Agency Partnerships Canada, LinkedIn

This webinar is open to both IAB Canada Members and Non-Members