Join us on February 26 in Vancouver as we reveal the latest Canadian Media Usage Trends (CMUST) study which reveals insights into the Canadian consumer and media audience marketplace.  If you are a digital or multi-platform professional from the buy, sell, marketer, research or technology sides of the ad industry, this is for you. Get fresh measurement-based take-aways on leading-edge planning / activation challenges, that you can put to work as soon as you return to the office.

In addition to the CMUST results, a group of industry experts will be diving into a discussion surrounding Multiculturalism. As one of the most multicultural countries in the world, it’s important more than ever that we understand how to diversify our messaging to embrace the total market while still speaking to the individual. The experts will share their experience and cultural insights on best practices for strategic development in multicultural marketing. This lively conversation will help brands reach and understand today’s Canadian multicultural consumer through evidence based research.

What is CMUST?
Since its inception in 2004, IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record. The study documents consumers’ changing media consumption across all media as digital technologies impact the lives of Canadians. It focuses on how new devices and new types of content are triggering ways consumers devote more and more time to the Internet. This includes Car Connectivity, Wearables, Multi-platform data from Vividata, the impact of Smart TV and Smart Speakers and more.

Agenda coming soon

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