Business of Digital – Thought Leaders in Session: Digital Reach – Playbook for Addressable Audiences
Cross-media measurement hurdles, brand safety concerns and constant innovation in digital channel opportunities – how do brands achieve meaningful digital media reach in 2022? Join IAB Canada’s 2nd Annual Reach event where we will explore the new and improved ways that advertisers can leverage the power of digital advertising to effectively reach Canadians across multiple channels and explore how to measure campaign success in the face of diminishing cookies.
Digital Reach - Playbook for Addressable Audiences
|1:00pm – 1:05pm||Opening Remarks
|1:05pm – 1:15pm||IAB Canada Barometer Report Findings
IAB Canada presents the results from the Buy-side Digital for Reach report. This study will highlight insights on the direction of strategic planning according to planners and buyers in Canada.
Sonia Carreno, President, IAB Canada
|1:15pm – 1:30pm||Building a Consumer Centric Measurement Ecosystem
P&G will share their principles for creating a consumer centric measurement ecosystem in Canada along with the technology, principles, and partnerships needed to bring it to life. Together we can create something that is good for business and for the Canadian consumers we serve.
Bethanie Butcher, Vice President, Brand Operations and Analytics & Insights, P&G Canada
|1:30pm – 1:45pm||The Gold Standard Supply Chain – Fireside Chat
A fireside chat with Chief Digital Officer of IAB UK joins IAB Canada’s Head of Policy to explore the global Gold Standard initiative for the supply chain and its impact on addressable audience volumes and reach.
|1:45pm – 2:25pm||Addressability: The Moving Target – How to Attain Scale in a Shifting Media Landscape – Panel Discussion
A panel discussion that explores the new frontiers of addressability through Unified IDs, advanced contextual advertising and branded content initiatives to deliver privacy-first effective brand outreach.
Moderator: Celeste Mussio, Head of Data and Technology Platforms, Pelmorex Corp.
|2:25pm – 2:35pm||State of Audio: Insights on the Audio Landscape in Canada and the Reach Opportunity
Delving into the Audio channel to discover the opportunity on reaching engaged audiences through theater of the mind and hyper-contextual opportunities.
Adam Ritchie, Business Manager, AudioVelocity
|2:35pm – 2:45pm||State of Connected TV – Sight, Sound and Motion at Scale
CTV presents one of the fastest growing channels for delivering effective reach and holds amazing opportunities for brands to connect with audiences. Hear about the latest capabilities of the channel through an open discussion between the buy and sell, as they discuss what the on-screen future holds.
Derek Fung, Sales Manager, Canada, Samsung Ads
Daniel Bosc, Director of Addressable Strategy, Matterkind
|2:45pm – 3:00pm||Measurement is Coming to Channels Near You – Fireside Chat
A fireside chat with Nielsen ONE Ads and the President of IAB Canada to discuss the importance of cross media measurement – what we’re seeing in the US and when we can anticipate similar scenarios for Canada.
|3:00pm – 3:15pm||The Measurement Mind Game
Franni Segal, Senior Measurement Strategy Lead, Quantcast
|3:15pm – 3:20pm||Closing Remarks|
Thank you to our Corporate Elite Sponsor