Business of Digital: Transparency
What does it mean to be transparent in 2019? For many years, advertisers have been demanding transparency in the supply chain and a clear understanding of where media dollars are landing. The industry has come a long way to provide a secured marketplace and it has come at a cost. While the industry’s buy and sell sides have been negotiating the new standards of transparency, consumers have emerged as a key driver for the future of how marketplaces might function.
As consumers become the focal point of discussion around privacy, data ownership and security, the goal posts seem to be changing all together on the term “transparency”. Join IAB Canada as we unpack the emerging models that are targeting the age-old opacity of the digital advertising marketplace.
For sponsorship information please contact Taylor Kormann at firstname.lastname@example.org