Business of Digital: The First Party Reality – The New Rules of Engagement
2022 will usher in the new rules of engagement for a first party data reality. With two years of notice, advertisers have been shoring up their tech stacks, beefing up their data analysis capabilities and testing communication strategies all in an effort to stay connected with customers. Join IAB Canada’s First Party Reality event where we will delve into the hottest trends in acquiring and maintaining customer relationships through digital channels including everything from email advertising to hot new point-of-sale.
March 30, 2022 - The First Party Reality - The New Rules of Engagement
|1:00pm – 1:05pm||Opening Remarks
|1:05pm – 1:20pm||Leveling up your First Party Data Store
Join Laura Main, Managing Director, Canada at Quantcast for a conversation about how marketers and publishers can use AI and machine learning to gain insights in real time and at scale, empowering them to create better online experiences, improve business performance and build brand trust through true relevance.
|1:20pm – 1:35pm||Why Secure Data Clean Rooms are an Essential Part of Your First Party Data Strategy
Data clean rooms have emerged as a key component of the new tech stack. Listen as we define data clean rooms and discuss their importance in your first party data strategy.
|1:35pm – 1:55pm|| Introducing the Power of First Party Data – A Fireside Chat
We welcome Chris Kotyck, Head of Media Activation, Media.Monks who will sit down with Solange Bernard, Head of Marketing Communications, Tim Hortons, to discuss four key themes as they relate to the power of First Party Data.
|1:55pm – 2:10pm||Covering your Bases – How can Companies Prepare for a Cookieless Future?
What does a cookieless future mean in practice? Jeff Wheeler, Head of Product in North America at Didomi will share advice for navigating a cookieless world and how your company can get ahead of the curve.
|2:10pm – 2:35pm||Publishers Keeping First Party Data Front and Centre – Panel Discussion
In today’s data driven world publishers and platforms need to protect consumer interests while offering a meaningful service. During this discussion, panelists will explore how to leverage first-party data while creating unique cross-channel user experiences in a privacy-first way.
|2:35pm – 2:55pm||The Data Treasure Trove of Retail Marketing – Fireside Chat
Retail marketing is a game changer. Join us as we welcome Loblaw to our stage to dig into the evolution of the retail market experience and how first party data comes into play.
|2:55pm – 3:00pm||Closing Remarks|
Thank you to our Sponsors
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