A Look at the Future Digital Marketing Workforce

The digital advertising industry continues to push forward with incredible innovations, improved client services and technical capabilities that showcase the value of this incredible media channel. Time and time again we are reminded that our success depends on our talent.

2020 shook the foundations of our workplaces and accelerated changes that have been a long time coming. From addressing diversity to establishing innovative work cultures, as an industry we’ve made some great strides in attracting and retaining talent – but how can we do better? In this two-day seminar, we will explore trends in hiring, training and organizational structures that are designed for success in this sector for 2021 and beyond.

Agenda

May 11, 2021 - Remote Talent in a Connected World

Time (EST) Topic
1:00pm

1:05pm
Opening Remarks
1:05pm

1:25pm
IAB Canada Talent Barometer Report

Kelly Sanderson, Director of Education, IAB Canada

1:25pm

2:10pm
Your Employer Brand on the Other Side of the Covid-19 Storm

Yves Blain, Practice Lead, Employer Branding, Cossette

2:10pm

2:40pm
College to Corporate: The New Era of Talent Acquisition – Panel Discussion

Panelists:

  • Danny Smith, Faculty, School of Marketing, Centre for Business, George Brown College
  • Karen Kavanagh, Coordinator / Professor, Advertising and Marketing Communications Management Program, Algonquin College
  • Dan Towers, General Manager, Arcane

Moderator:

  • RJ Pauloski, VP Sales & Business Development, Canada, Teads
2:40pm

3:10pm
The Role of the Agency in the 21st Century

Michelle Primrose,VP, Addressable Solutions, Matterkind

3:10pm – 3:15pm Closing Remarks

May 12 - Remote Talent in a Connected World - Day 2

Time (EST) Topic
1:00pm – 1:05pm Opening Remarks
1:05pm – 1:25pm LinkedIn and the New World of Work

  • Jeff Lancaster, Agency Lead, North America, LinkedIn
  • Diana Luu, Sr. Director, Marketing Solutions, Technology Vertical & Canada (she/her), LinkedIn
1:25pm – 1:45pm How to Manage Your Mental Health In A Positive Way

Dr. Ariel Dalfen, Psychiatrist in the Perinatal Mental Health Program and Head of the Perinatal Telemedicine Program, Mount Sinai Hospital

1:45pm – 2:20pm Information Coming Soon
2:20pm – 2:40pm Leadership Lessons: Weathering the COVID Storm

Anna Petosa (she / her / hers), VP, People Ops, Pelmorex

2:40pm – 2:50pm Closing Remarks

 

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