Business of Digital: eCommerce – Media as the New Storefront
With businesses across all categories flocking to eCommerce enablement over the past eighteen months, there have been dramatic shifts in the media landscape to accommodate the demand for high performance media in a competitive commerce market. From strategic planning to a fundamental change in the way advertisers view KPIs, eCommerce is driving the requirements for a re-imagined media landscape without cookies.
Join us for the annual Business of Digital eCommerce event, a seminar that digs into the challenges and opportunities of both well-established and newly enabled eCommerce brands. We’ll cover everything from the latest technology solutions and data strategies to creative that converts in an increasingly transactional web.
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