Business of Digital – Thought Leaders in Session: Digital for Reach
A Cookieless world, cross-media measurement hurdles, brand safety concerns and constant innovation in digital channel opportunities – how do brands achieve meaningful digital media reach in 2021?
Globally, the industry is working to redefine addressable media that provides advertisers with scale and valuable audience segments while respecting privacy and several other quality filters. In this jam-packed seminar, we will explore how advertisers can leverage the power of digital advertising to effectively reach Canadians across multiple channels, and explore how to measure campaign success in the face of diminishing cookies.
You will also be given a chance to mingle like you’ve never before! Intertwined throughout the seminar are networking breaks where you’ll be able to see familiar faces and introduce yourself to new ones.
July 7, 2021 - Digital for Reach
|Opening Remarks, Laura Ferron, Sr. Director, IAB Canada
|The Importance of Consented First Party Audience in a Cookieless World
Seth Forman, Head of Global Publisher Platforms, Quantcast
|Addressing Audiences: Leveraging Contextual Intelligence for Reach
|Addressing Audiences: Context Control
|Addressing Audiences Q&A|
|2:10pm – 2:30pm||Reaching a Diverse Canadian Market: Multicultural Benchmark Study
|2:30pm – 2:45pm||Networking Break|
|2:45pm – 3:00pm||Details Coming Soon|
|3:00pm – 3:25pm||Channels that Drive Reach: Connected TV
Moderator: Cassidy Coles, Senior Director of Supply Canada, Magnite
|3:25pm – 3:50pm||Channels that Drive Reach: Digital Audio
Moderator: Victor Genova, Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo
|3:50pm – 4:15pm||Channels that Drive Reach: DOOH
Moderator: Ashley Templeton, Senior Manager, National Sales, Bell Media
|4:15pm – 4:30pm||Details Coming Soon|
|4:30pm – 4:30pm||Closing Remarks, Laura Ferron, Sr. Director, IAB Canada|
|4:35pm – 5:00pm||Networking|
Thank you to our Sponsors