The online advertising industry is facing unprecedented pressures from all sides around transparency, brand safety, trust and measurement. As the international IAB community works around the clock to address these issues for the existing infrastructure, the very foundation on which present-day media transactions is based is also going through significant transformation.

Join us for Business of Digital’s Road Map to a Trusted Supply Chain where we will take inventory of where we stand in 2020 and where the year will take us given increased regulatory constraints, the diminished cookie, tighter filters around fraud and the race for 1st party data domination

We will discuss the work that lies ahead to maintain security in the channel and explore the amazing opportunities that are emerging from the alleged mother of invention…necessity.

For 2020 Sponsorship Opportunities, please reach out to tkormann@iabcanada.com

 

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