The online advertising industry is facing unprecedented pressures from all sides around transparency, brand safety, trust and measurement. As the international IAB community works around the clock to address these issues for the existing infrastructure, the very foundation on which present-day media transactions is based is also going through significant transformation.

Join us for Business of Digital’s Road Map to a Trusted Supply Chain where we will take inventory of where we stand in 2020 and where the year will take us given increased regulatory constraints, the diminished cookie, tighter filters around fraud and the race for 1st party data domination

We will discuss the work that lies ahead to maintain security in the channel and explore the amazing opportunities that are emerging from the alleged mother of invention…necessity.

Time  Agenda Items

12:30 – 1:00pm  Registration 

1:00 – 1:05pm Opening Remarks, Charissa Tosio, Sr. Director, Committees & Councils,  IAB Canada

1:05 – 1:30pm IAB Barometer Report + ALM Update, Sonia Carreno, President, IAB Canada

1:30 – 2:00pm Data Quality in the New World of Privacy

Celeste Normington, Head of Data and Technology Platforms, Pelmorex Corp
In a world where privacy is being prioritized, what does data quality mean and how can you successfully evaluate it.


2:00 – 2:30pm  Safety in a Risk Averse Sector – Financial Panel Discussion


Panelists:



    • Stephen Kim, Sr. Director of Audience, Personalization, and Optimization, Digital, CIBC

    • Sai Poguluru, Vice President, IT Shared Services, goeasy Ltd.

    • John Selvakumar, Senior Manager, Digital Marketing Strategy & Platforms, TD Bank

    • Gah-Yee Won, Global Brand & Media Management, Scotiabank





Moderator: Sonia Carreno, President, IAB Canada

2:30 – 2:45pm  Break

2:45 – 3:15pm Beyond the App: The Evolving Nature of Mobile Fraud

Jason Cox, Vice President, Client Services, Blue Carbon Consulting

3:15 – 3:45pm  Brand First Machine Learning

Jon Morra, Chief Data Scientist, Zefr

Machine learning is all the rage now, but it is a complicated technology that will not give good results if used incorrectly.  Learn how to leverage machine learning to help solve for contextual targeting in video advertising, an overview of the technology, lessons learned from failed experiments, how the current machine learning infrastructure works and much more!

3:45 – 4:15pm Cookie Memorial – A Deep Dive into the Current and Future State of Affairs of 3rd Party Data – Panel Discussion

Panelists:





      • Brandon Kirk, Vice President Client Solutions, Rogers Media

      • Nancy McConnell, Director, Agency Team, Canada, Google

      • Chris Ovsenny, Director, Media Demand Generation, Points

      • Amy Gardner, Sr. Director, Digital Media, Loblaw Media







Moderator: Sonia Carreno, President, IAB Canada

4:15 – 4:30pm Closing Remarks & Q&A, Charissa Tosio, Sr. Director, Committees & Councils,  IAB Canada

4:30 – 6:00pm Cocktails + Networking

 

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For 2020 Sponsorship Opportunities, please reach out to tkormann@iabcanada.com