Join us on January 17, 2019 for French Canada’s Business of Digital: Metrics – Cracking Cross Platform

IAB Canada Business of Digital: Metrics – Cracking Cross Platform is a half day conference with the latest insights into the Canadian consumer and media audience marketplace. If you are a digital or multi-platform professional from the buy, sell, marketer, research or technology sides of the ad industry, this is for you. Get fresh measurement-based take-aways on leading-edge planning / activation challenges, that you can put to work as soon as you return to the office.

Plus, we reveal the latest Canadian Media Usage Trends (CMUST) results directly affecting French Canada, commission by IAB Canada.

In addition to the CMUST results, three leading Canadian research/analytics presentations will be unveiled.

What is CMUST?
Since its inception in 2004, IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record. The study documents consumers’ changing media consumption across all media as digital technologies impact the lives of Canadians. It focuses on how new devices and new types of content are triggering ways consumers devote more and more time to the Internet.

Agenda coming soon!

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