Business of Digital: Data Disruption
Investment in digital advertising is starting to resemble a more diversified portfolio. With increased activity in location-based advertising, including DOOH as well as audio, the greatest lever for increased investment in any channel is an accurate and reliable source of data that guides us along the entire value chain.
Join us for Business of Digital – Data Disruption, as we explore new streams of data that are entering the media scene and how they are driving increased accuracy in campaign execution as well as efficiency reporting. We’ll take a detailed look at the data supply chain, what transparency means in 2020, and how regulations will affect our ability to use data at scale. We’ll also take a look at the power of leveraging first party data whether you’re a publisher or a brand connecting with customers.
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