IAB Canada Training

A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.

Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.

Advanced TV Week: Next Level Sight, Sound and Motion

The way Canadians consume video has been shifting and the recent pandemic has escalated those trends. To help our members leverage this exciting and complex medium, IAB Canada is excited to introduce Advanced TV Week! Over the course of four…

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Advanced Programmatic

Automated Media in 2020 Programmatic has outgrown itself. Automatically bought and sold digital advertising was once novel but is now entering a critical next phase of evolution. Tried and true data collection methods like 3rd party cookies are undergoing massive…

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Marketing to Gamers

The “gamer” stereotype typically conjures up images of a teenage boy, sitting in a basement alone or with friends on a console or PC, but does that reflect reality? In truth, a whopping 64% of ALL Canadians are considered gamers.…

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Search Trends

Search is a significant advertising channel in its own right and the key to a truly integrated marketing mix. If you are eager to learn about what is happening in Search this year, then look no further. The Search Trends seminar will showcase the latest insights, and innovations within search.

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Branded Content

The world is connected through stories — and marketers and publishers are using these skills to educate and acquire new customers and audiences. Whether you're looking to build up your skills or ready to take the next leap in your career, the lessons offered through this IAB course will help you succeed in the fast-growing field of content marketing.

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Data 2.0

Data is the currency of digital marketing. It is at the core of every marketing and media decision made online and its importance is only growing. As reliance on data to make marketing decisions increases it is important that you, as a digital marketing professional, have a good understanding of how data is gathered, implemented and governed so you can make the best possible decisions and see the best return on your marketing efforts.

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Digital Media Buying and Planning

The course will cover all aspects of the digital media buying and planning process from analyzing the client brief to managing and optimizing campaigns. Great for those preparing for the DMSC exam or for anyone looking to deepen their expertise.

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Digital Media Sales

The IAB Canada Digital Media Sales 2-Day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital marketing (advertising formats, technologies, media math, policy and standards) to the human elements of selling such as how to conduct needs assessments, creating a proposal, analyzing performance + much more!

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Digital Marketing Fundamentals

The Integrated Digital Marketing course is our most popular course, if you are new to digital marketing or if you want to stay current with what is happening with digital marketing, this course is for you! This crash course provides a comprehensive introduction to digital marketing and advertising industry and is in an interactive classroom format that provides plenty of time for class discussions so bring your questions.

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