The stereotype of a “gamer” is typically a teenage boy, sitting in a basement alone with his console or PC, but does that reflect reality? According to a 2018 study by the ESA 64% of Canadians are “gamers”. With the…Read More
A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.
Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.