Currently 54% of all Canadian Internet users check their Facebook account at least once a day… I think it’s safe to say we are addicted. With all this internet traffic going to social media channels there is a massive opportunity for brands to connect with their existing and potential customers in a real and genuine way. Is your brand is making the most of this opportunity? Let us help.
Our one-day, interactive social media marketing course covers both the owned and paid aspects of social media marketing.
What You’ll Learn
You will learn the role of social media in marketing, how to develop a social media strategy that is tied to a business objective, establish social ROI benchmarks and measurement tactics, create compelling content and how to get it in front of the right audience.
March 7 – Michael Rajzman, Director, Marketing and Communications at Right To Play
November 13 – Raven Opatovsky, Branded Content and Social Media Sales at Rogers and IAB Canada Social Media Committee Co-Chair
Who Should Attend?
This is an introductory course of value to all marketers, agency account directors, media planners and buyers as well as publishers, directors of sales and media representatives.
Although introductory, it is not intended solely to those with little or no experience or knowledge of social media, but to all who seek to better understand how they may generate benefits to brands.