A deep dive into SEO with practical tips, techniques and considerations for maximizing brand performance on all of your “owned” channels including your brand’s website and social media channels.
This course will cover SEO exclusively, to get a full picture of SEM check out our Paid Search course.
What You’ll Learn
- How SEO fits into web design and development
- Understand how SEO is set to change with the rise of the “real-time” web and its impact on search engine results.
- In-page optimizations (meta tags, keyword density, file names, etc.)
- Off-page optimizations (link profiles, widgets, badges, PR, etc.)
- Content strategy development
Who Should Attend?
This course of value to all marketers, media planners and buyers as well as small to medium business owners.