Programmatic advertising’s ever growing presence in Canada continues to change the way digital media is bought and sold. In 2019, it was estimated that programmatic accounted for 86.4% of all digital display ad spend* and that number is expected to continue to rise. Get up-to-speed on the basics of programmatic and much more with our all intensive in-person course.
Programmatic buying and selling advertising has gotten so big we couldn’t cover it all in just one day!
DAY ONE – The Basics (Full Day)
Day one of the course will give you an overview of programmatic advertising; how it works, who the major players are, what the essential tools of the trade are as well as how it is planned and measured. The primary focus is on the buy side of the process, though the supply side is also covered, so as to give you a complete picture of the ecosystem. We will also look at programmatic “Hot Topics” like: fraud, viewability and transparency.
DAY TWO – Data Deep Dive (Half Day)
On day two we’ll look at data and its role in programmatic advertising: various types of data, how it is sourced, how it’s used in programmatic advertising and the legalities surrounding it. To finish the course we do live tech demonstrations so you can see how data is used in SSPs (Supply Side Platforms) and DSPs (Demand Side Platforms) to create successful programmatic campaigns.
Come with your questions and get ready to learn!
*Source: eMarketer, October 2019
This course was developed and is maintained by a committee of peers from across the industry.
Tracy Ball, Manager, Enterprise Digital Marketing Lead, The Home Depot Canada
This is an introductory course of value to all marketers, agency account directors, media planners and buyers, publishers and sales people who are new to programmatic advertising.
All attendees should have a good understanding of online display advertising prior to taking this course.
| City | Date | Time | Language | Venue |
|---|---|---|---|---|
| Virtual | Jun 2 & 3, 2020 | 10:00 am – 5:00 pm | English | Remote Only |
| Virtual | Oct 27 & 28, 2020 | 10:00 am – 5:00 pm | English | Remote Only |
***Day one of the course will run from 10am to 5pm, day two will run from 9am to 12pm***
1.1: The Importance of Data
1.2: 1st, 2nd, and 3rd party data review
1.3: Probabilistic & Deterministic Data
2.1: Cookies & Pixels
2.2: Data Sharing
2.3: Audience Buying and Selling
2.4: Evaluating Data Partners
3.1: Gathering Existing Data
3.2: Using Your First Party CRM Data
3.3: Retargeting
3.4: Location Based Ads
3.5: Look-a-like Modeling
3.6: Attribution in Programmatic
4.1: Self-Regulation
4.2: CASL
4.3: PIPEDA
4.4: GDRP
4.5: COPPA and Advertising to Children
5.1: DSP Demonstration
5.2: SSP Demonstration
If an attendee cancels his or her registration more than 14 days before the date of the seminar, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.
NOTE: Only 2 cancellations or registrant substitutions are allowed per company, per course. A charge of $100 will apply to each additional cancellation or registrant substitution.
In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.
Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course. Requests made less than 48 hours notice will not be accommodated.
Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course, workshop or seminar(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.
All printed materials provided by IAB Canada are meant for the exclusive use of the individual attendee, and no portion of any of the printed materials provided by IAB Canada may be scanned, copied, reproduced or in any other way distributed or made available for use by anyone but the original individual registrant or attendee at the session(s).
