The “gamer” stereotype typically conjures up images of a teenage boy, sitting in a basement alone or with friends on a console or PC, but does that reflect reality? In truth, a whopping 64% of ALL Canadians are considered gamers. Further, as live streaming, mobile gaming, and VR continue to grow in adoption that number, and the culture that surrounds it is poised to get even bigger.

But what does that mean for advertisers?

Join us on February 13th for a practical, “take it back to your office and start planning now”, seminar where we explore all of the amazing opportunities in gaming.

This seminar is FREE for all IAB Canada members to attend either in-person or remotely. In-person space is limited so register today to claim your seat!

**In-person seats have been filled. Remote access available

Presented with Support From

What We’ll Be Talking About

  • Why game advertising works, who is doing it right and best practices
  • Mobile Gaming – How big is it in Canada, who is playing and what is the opportunity for marketers?
  • Console Gaming – How can advertisers get into this space and what targeting, ad formats, metrics are available?
  • Esports and Gaming Influencers

Date and Location

TorontoFeb 13, 20202:00 pm – 4:00 pmEnglishIAB Canada111 Peter St, Suite 406B

Educational Approach

This interactive seminar is presented by multiple instructors who are all experts in the Digital Gaming space and are active IAB Canada members.

Seminar Policies


If you register as an in-person attendee and can no longer attend please let us know ASAP as space is limited.

In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course.  Requests made less than 48 hours notice will not be accommodated.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.