Seminar Description

Digital Out of Home (DOOH) is everywhere you look. It’s the digital billboard you see as you drive along the highway or walk through Yonge and Dundas square, it’s the in mall, at the arena and even in the washroom but how much do you know about how it is bought and sold?

Our latest Digital OOH Barometer Study, showed that one of the biggest barriers to spending more in DOOH was lack of understanding and 71% of IAB Canada members are interested in DOOH training so we are here to help!

This DOOH seminar is FREE for all IAB Canada members to attend either in-person or remotely. In-person space is limited so register today to claim your seat!


Presented with Support From


Date and Location

TorontoJun 20, 20191:00 pm – 3:00 pmEnglishHackerYou483 Queen St West

What We're Going to be Talking About

1.0 - Introduction to DOOH

  1. 1.1: Defining Digital Out of Home (DOOH)
  2. 1.2: The DOOH Landscape
  3. 1.3: DOOH Ad Formats

2.0 - The DOOH Campaign Process

  1. 2.1: Planning DOOH Campaigns
  2. 2.2: How to Select Appropriate Formats and Placements
  3. 2.3: Buying Options (Direct IO, Programmatic)
  4. 2.4: Targeting and Tracking Options

3.0 - DOOH Creative: Case Study and Discussion

  1. 3.1: Creative Best Practices
  2. 3.2: DOOH Creative Case Study

4.0 - DOOH Data: Case Study and Discussion

  1. 4.1: Data Usage Possibilities
  2. 4.2: DOOH Data Usage Case Study


Rick Bothwick, Pattison Outdoor
Edith Gagné, Campsite
Steve Mason, Hivestack

Educational Approach

This seminar is presented by several instructors who are all experts in DOOH space and are active members of the IAB Canada DOOH committee.

Seminar Policies


If you register as an in-person attendee and can no longer attend please let us know ASAP as space is limited.

In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course.  Requests made less than 48 hours notice will not be accommodated.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.