Secure a Competitive Edge Among Media Buyers & Planners With the Industry’s Only Globally Recognized Credential
When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms and partnerships available to select from which makes planning and strategy more complicated than ever before. Taking the IAB Digital Media Buying and Planning Certification demonstrates that you, as a media professional, have the base-line knowledge needed to perform in your role while meeting your client’s or brand’s needs in an effective and intelligent manner.
The program provides a deeper trust for clients who place their brand investment in the hands of their media agency representatives. This credential is also for marketers looking to showcase their understanding of the digital ecosystem to peers and employers.
The IAB Digital Media Buying & Planning Certification was created for media and marketing professionals of all career levels across media buying, media planning, strategy and analytics. This includes coordinators, managers, directors and executives.
Need some help preparing for the exam? IAB Canada now offers a full-day course on Digital Media Buying and Planning!Get Started