The way Canadians consume video has been shifting and the recent pandemic has escalated those trends. To help our members leverage this exciting and complex medium, IAB Canada is excited to introduce Advanced TV Week!

Over the course of four days, we will present leading-edge digital content from the biggest names in Canadian media, research and advertising. On each day, we’ll deep-dive into one aspect of the advanced TV landscape, topics will include; viewing trends and usage rates, the Canadian broadcaster and device landscape, connected TV and OTT video apps, social TV, advanced TV measurement, programmatic TV and more.

By the end of the week participants will have the knowledge and insights to begin incorporating advanced TV tactics into their media planning right away.

Who Should Attend?

  • Buyers, planners and sellers of video media
  • Media strategists looking to gain one-stop advanced knowledge of the connected TV environment in Canada
  • Brands looking to get a better understanding of the connected TV opportunity
  • Publishers of all media types to stay on top of the current eco-system and its offerings

Dates and Locations

Jul 20 – 23, 20201:00 pm – 3:00 pmEnglishVirtual


July 20th - Advanced TV In Canada

As consumers continue to stream more content, opportunities for brands will continue to grow within the advanced TV space and it’s important to understand the latest research and consumer trends here in Canada, as well having a clear understanding of over-the-top (OTT) vs connected TV (CTV) and the opportunities that exist within this exciting and complex medium.


  • Defining OTT vs. CTV
  • An in-depth look at the very latest Canadian research on CTV and OTT
  • How connected TV advertising works and the options available to buyers
  • What is OTT and the opportunity for advertisers
  • A discussion around CTV growth and how brands have leveraged it to reach their target audiences



July 21st - Taking it Over the Top (OTT)

As Canadians shift their attention to connected devices and apps, advertisers need to shift as well but what are the advertising options for buyers on the OTT space?


  • OTT device advertising
  • Rapid fire overview of the top OTT apps in Canada; their reach, ad options and targeting capabilities
  • Panel discussion:  Canada’s leading broadcasters will share their perspective on what the future of connected TV is in Canada and what’s holding us back from getting there faster


Bell Media CBC Crave TV
Cue Digital  Illico
Rogers Sports and Media SN Now and NHL

July 22nd - Views from the Buy-Side

In the US, the 2020 IAB Digital Video Revenue study reported that more than 50% of ad buyers plan to shift broadcast advertising budgets to connected TV but is that same shift happening in Canada? What is being done now to prepare?


  • TV measurement; how it is measured currently and how it will evolve to encompass digital
  • Panel discussion: An agency perspective on connected TV. Does connected TV sit with the broadcast TV, the digital department or somewhere entirely new? What needs to happen before we see a shift in spend?




July 23rd - Programmatic TV

Automation has taken over desktop and mobile ad buyer, is TV next? In this session we’ll look at how programmatic TV works, who the players are in Canada and most importantly, how buyers can start investing in this space today.


  • An overview of the connected TV ecosystem in Canada from a programmatic perspective – where we are today, challenges / opportunities and where things are headed from both a buyer and seller perspective.
  • What data integrations are available with programmatically bought TV
  • Programmatic TV targeting and measurement


Seminar Policies


If an attendee cancels his or her registration more than 14 days before the date of the seminar, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.

In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course. Requests made less than 48 hours notice will not be accommodated.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course, workshop or seminar(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.