A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.
Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.
Course Description Data is the currency of digital marketing. It is at the core of every marketing and media decision made online and its importance is only growing. As reliance on data to make marketing decisions increases it is important…
Read MoreThe course will cover all aspects of the digital media buying and planning process from analyzing the client brief to managing and optimizing campaigns. Great for those preparing for the DMSC exam or for anyone looking to deepen their expertise.
Read MoreDesigned for those who are looking to deepen their knowledge of ad operations or for digital ad operations professionals who are preparing for the IAB Ad Operations Certification exam, the Ad Operations course will cover all aspects of the ad operations role including executing campaign launches, managing live campaigns and incidents, inventory management and more.
Read MoreCourse Description The IAB Canada Digital Media Sales 2-Day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital marketing…
Read MoreProgrammatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2015, approximately 48% of all digital display was sold programmatically! Get up-to-speed on the basics of programmatic and more in our one-day in-person course taught by industry leaders.
Read MoreCourse Description The Integrated Digital Marketing course is our most popular course! If you are new to digital marketing this is the perfect place to start. The course looks at the digital marketing process, online & mobile advertising platforms, and…
Read MoreThe IAB Canada Social Media Marketing course explores social media from both the paid and owned perspective. You will learn how to develop a social media strategy, establish social ROI benchmarks and measurement tactics, create compelling content and how to get it in front of the right audience.
Read MoreCourse Description Want to learn paid search marketing but are not sure where to start? This interactive course is for you. The IAB Canada Paid Search course will teach you all you need to know about paid search marketing from…
Read MoreCourse Description A deep dive into SEO with practical tips, techniques and considerations for maximizing brand performance on all of your “owned” channels including your brand’s website and social media channels. This course will cover SEO exclusively, to get a…
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