IAB Canada Training

A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.

Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.

Digital Media Buying and Planning Course

The course will cover all aspects of the digital media buying and planning process from analyzing the client brief to managing and optimizing campaigns. Great for those preparing for the DMSC exam or for anyone looking to deepen their expertise.

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Digital Ad Operations Course

Designed for those who are looking to deepen their knowledge of ad operations or for digital ad operations professionals who are preparing for the IAB Ad Operations Certification exam, the Ad Operations course will cover all aspects of the ad operations role including executing campaign launches, managing live campaigns and incidents, inventory management and more.

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Programmatic Trading Course

Programmatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2015, approximately 48% of all digital display was sold programmatically! Get up-to-speed on the basics of programmatic and more in our one-day in-person course taught by industry leaders.

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Social Media Marketing Course

The IAB Canada Social Media Marketing course explores social media from both the paid and owned perspective. You will learn how to develop a social media strategy, establish social ROI benchmarks and measurement tactics, create compelling content and how to get it in front of the right audience.

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