Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we believe that providing education in this specific area goes a long way towards achieving the sustainability of a safe, online advertising eco-system. We are thrilled to be kicking off our Brand Safety for digital buyers workshop session on May 17th, 2017.
Early research has shown a significant gap between the tools and processes available to the buy side and their use. To level the playing field, we have partnered with several members to provide best practices for process as well technical implementation.
Registration is open for May, June and September sessions.