Western Council Mandate:

To lead the IAB Canada community in Western Canada by communicating our initiatives, driving interest in participating and providing a perspective on gaps and opportunities for the Western Market with regards to our services. This team often helps coordinates events and offers leadership in the market on our behalf.


Marc Brasset, Chair

Western Media Group, Director, Digital Ops & Strategy

Marc is a humorless robot. He functions like a binary processor in a quantum world, hopeless anachronistic. His favorite pass time is categorizing and cataloguing the shades of grey that is Vancouver. His credentials are that he is extremely punctual, underhanded and forthcoming. He loves spiders.

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Michelle Cunningham, Chair

MightyHive, Sales Director

Michelle has over 10 years of digital media, marketing, and technology experience. She started her career as Metrolyrics.com’s first employee, where she played an integral part in building its brand and online presence. Her work led to the company’s acquisition by CBS Interactive. Michelle continued on at CBS Interactive after the acquisition, spearheading advertising sales efforts in Canada for the Tech Games and Lifestyle Division. Eventually, she transitioned to Mediative, a performance marketing consulting agency, as a Senior Manager of Client Development. Recently, Michelle took on a new role with digital consultancy MightyHive as their Sales Director, overseeing the company’s expansion into Western Canada. At MightyHive, she empowers brands and agencies to take control of their marketing and advertising data while onboarding them to digital marketing and cloud platforms.

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