About our Councils, Committees & Working Groups

IAB Canada Council & Committee Overview

IAB Canada’s Councils, Committees & Working Groups are an important focus of our structure, and offer unique opportunities for project leadership, knowledge-sharing and networking across various areas of interest or specialization.

Councils

IAB Canada Councils 2021

IAB Canada Councils are invite-only meetings to discuss larger industry and regional issues within the online advertising industry. Please note that IAB Canada Councils are closed meetings at this time.

Ad Tech Council
Chair – Laura Main, Quantcast
Chair – Perry Di Iorio, VerticalScope

Agency Council
Chair – Fil Lourenco, Havas Media Canada
Chair – Sean Dixon, Omnicom Media Group Canada

Marketer Council
Chair – Chris Ovsenny, Points
Chair – Gah-Yee Won, intuit

Publisher Council
Chair – Brandon Kirk, Rogers Media
Chair – Brian Batenburg, The Globe and Mail

Atlantic Regional Council
Chair – Margot Walsh, MW360 Media
Chair – Shawn Lowe, Time + Space Media

Quebec Council
Chair – Stephane Hue, Omnicom Media Group
Chair – Vladimir Tasovac, Pelmorex, The Weather Network/Météomédia

Western Regional Council
Chair – Marc Brasset, Western Media Group
Chair – Michelle Cunningham, MightyHive

Committees

IAB Canada's Committees 2021

IAB Canada Committees determine best practices and standards, identify research gaps in various channels, and with approval of the Board of Directors, establish the ongoing priorities for IAB Canada.

If you would like to get involved in an IAB Canada Committee, please contact committees@iabcanada.com, and we’ll add you to the appropriate Committee distribution list and send you upcoming meeting invites.

Ad Operations Committee

A.I (Artificial Intelligence)/Emerging Platforms Committee

Audio Committee

Branded Content/Social Media Committee

Connected TV

Data Analytics Committee

DOOH Committee

Measurement & Insights Committee

Mobile Committee

Multicultural Media Committee

Programmatic Trading Committee

Search Committee


Working Groups

IAB Canada's Working Groups 2021

Following are the key areas of focus for 2021 and beyond:

Working Group Mandate
Age Gating Understand circumstances/use cases for age-gating today and in the coming years
Artificial Intelligence Explore implications of new privacy laws and social misconceptions on the advancement of technology in this space

Discussion on industry self-regulation and ethics

Canadian Research Consortium IAB Canada Index development – industry research triangulation across core metrics to provide enhanced data to the Canadian media industry
Cannabis Provide information and understanding of cannabis legislation as it relates to the digital space
CASL Lobbying against Private Right of Action and other interpretations of CASL
Cross-Measurement Staying ahead of industry efforts around cross-media measurement in coordination with the global IAB Tech Lab initiatives working on standards and emerging needs/definitions
Coalition for Better Ads Ensuring that IAB Canada membership is represented at the onset of standard development
Diversity & Inclusion To ensure that member organizations are as diverse and as inclusive as the audiences on the digital medium in Canada
Ecommerce Staying informed on eCommerce and the use of 1st party data for effective digital media investments
– Keeping track of the DTC eco-system globally and in Canada
Effective Contextual Marketing (non-behavioral advertising) Exploring cohort targeting and addressability
Elections Quick enablement of compliance with Bill C-76 in past and future elections.

Assisting Elections Canada in making informed digital media policy decisions (rooted in the reality of the eco-system)

Ensuring that the concerns of our industry are heard as potential amendments are determined.

Gold Standard Eco-System Working with global IABs and Canadian advertisers to develop minimum thresholds to achieve acceptable standards in supply chain safety
Domestic Media Leveling the playing field and developing opportunities for domestic media
Marketing to Kids Ensure that the voice of the digital advertising industry is represented in lobbying efforts regarding Bill S-228

Provide the Canadian digital media industry with a viable signal-based approach to any age-gating requirement that might arise from M2K regulation

Modernized Digital Media Services Assisting service providers to help get ahead of opportunities to remain competitive and highly relevant for the digital media sector. Discussions around services required for the rapidly evolving eco-system – including martech integrations and consultancy
Online Gaming
Privacy Alignment on submissions to OPC and ISED regarding all privacy related matters including federal and provincial privacy legislation. This group also cover CASL and other privacy-related matters
Rearc Preparing the industry for cookie independence and enabling Canadian representation in discussions around re-imagining the industry in a post-cookie eco-system
Terms & Conditions Review existing standard terms and conditions

Identify gaps in requirements – i.e. media types, nuances like viewability and other issues

TCF Canada Provide the Canadian industry a viable, proven privacy compliance framework to address existing and reformed policy in Canada

Creation of TCF privacy string for PIPEDA to help with compliance with current and future legislation

NOTE: Your company must be an IAB Canada member to join one of our Councils, Committees or Working Groups.
If your company is interested in membership, please fill out our online membership form.