Member News

Welcome to Our Newest Members: StackAdapt

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

Learn More

Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

In a world where automation, data, and algorithms dominate the conversation, the most powerful differentiator in media sales is still human connection.  That’s why we’re thrilled to partner with Dale Carnegie for an intimate and unplugged seminar designed specifically for today’s Canadian media landscape. Join us for a three-hour interactive skills lab where we’ll explore how to:   Navigate client […]

Nov 18, 2025, 3:30 pm – 6:30 pm

Learn More

VOD Evolution 2026: What Canadian Streamers Are Doing That Advertisers Can’t Ignore Now in it’s sixth year, Roku’s VOD (Video-on-Demand) Evolution study reveals how Canadian streamers are driving a shift in TV viewing and ad engagement. This session explores how changing habits — from linear streaming to ad-supported formats — are influencing where and how […]

Nov 25, 2025, 12:00 pm – 1:00 pm

Learn More

How to Build a Social Strategy that Lasts Many of us have chased the viral post, but the real magic happens when brands find their rhythm. In this session, so.da will share how to evolve from one-off wins to a sustainable storytelling approach that keeps your brand relevant and your audience engaged.

Nov 26, 2025, 12:00 pm – 1:00 pm

Learn More

Latest News

Preparing for the Agentic Era: IAB Tech Lab Advances New Infrastructure with the User Context Protocol 

IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.

Full Article

Setting a New Global Standard: IAB Launches Cross-Industry Attention Measurement Framework 

IAB has introduced a new global attention measurement framework, developed with the MRC and CIMM, that brings long-needed clarity to how attention should be defined, validated, and applied across the industry. The new guidelines and marketer playbook give brands, agencies, publishers, and platforms a shared language and practical direction for using attention as a meaningful input alongside delivery and outcome metrics. IAB Canada is proud to support this work as our market moves toward more transparent, accountable, and future-ready measurement practices.

Full Article