Optimal Media Mix

Posted on May 5, 2011 by admin

Toronto, ON. May 5, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today released results from its most recent CMOST (Cross-Media Optimization Study) programme, detailing how Print + Web Combine To Drive Success For Tetley Red Tea. Launched eight …

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IAB Canada is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers+Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.

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