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IAB Canada Standard Terms and Conditions (Ts+Cs) and Late Creative Policy For Internet Advertising For Media Buys Of One Year or Less
1) Executive Summary »
2)
Actual Ts+Cs and Late Creative Policy Documents (To be appended to Insertion Orders) (PDF) »
3) Educational, Annotated Document (NOTE: Educational and Annotated documents are for informational purposes only)(PDF) »
The Educational Documents include:
- Benefits/Impacts For Industry Stakeholders
- Annotated (paragraph by paragraph) Explanation of the Ts + Cs and Late Creative Policy Documents
4) IAB Canada-approved Stand-in PSA Ads for Ad Ops Personnel
In order to download IAB Canada-approved units to use as "Stand-in PSA ads" for Late Creative, you must be a member of IAB Canada, and have the proper username/password information for this program.
If you are an IAB Canada member, but have NOT received the above username/password info, please Contact us.
If you have the username and password, and are ready to download the PSA ad tags, please click here.
1) Executive Summary
Key Elements of new Agency/Publisher-brokered IAB Canada Standard Ts+Cs and Late Creative Policy are:
- Campaign Cancellation Terms: Minimum 10 business day notice of cancellation, with a sliding scale of cost implications for less than 10 business day notice.
- Late Creative Deadlines : Standard Banner ads are required to be submitted to Online Publishers at least 3 business days prior to campaign launch; Rich Media and Video ads are required to be submitted to Online Publishers at least 5 business days prior to campaign launch. NOTE: If an Advertiser or Agency is using a 3rd Party Ad Server or Rich Media or Video vendor external to the agency/agency ad server to deliver and track their Online ad campaign, it is recommended that final, Advertiser-approved, fully-functional creative of all types be delivered to the external 3rd Party Ad Serving/vendor company at least 10 days prior to the start of the campaign as set out in the original campaign Insertion Order (IO), to allow for any additional external ad server/vendor testing and tagging.
- Responsibility For Space/Impressions: If final, Advertiser-approved, fully-functional creative is not received by the Online Publisher according to the due dates above, the Advertiser and their Agency are still responsible for the media purchased, pursuant to the Insertion Order --or up to the point where campaign has been cancelled -- and will be billed accordingly. The Online Publisher does not "owe" the Advertiser/Agency any impressions missed while creative is late or missing altogether.
- Stand-In Creative: While late creative is being developed or repaired, the Advertiser has the option to run a "STAND-IN GIF OR JPG AD" until the originally-intended creative can be trafficked into the purchased space. If the Advertiser/Agency does not supply their own "STAND-IN GIF OR JPG AD" -- because the Advertiser still "owns" the booked space/impressions (and the Publishers is not allowed to resell these) -- in order to make sure the space is filled, the Online Publisher can run an IAB-approved, "STAND-IN PSA AD" in its place.
- Reporting: The Online publisher will append proof of campaign performance to every invoice, and include results for "STAND-IN GIF OR JPG AD" or "STAND-IN PSA AD" creative in their delivery reports, within reporting guidelines as outlined in IO.
- Billing: The Advertiser and their Agency will be billed for the original, full, contracted amount of impressions pursuant to the original IO, which may include any or all "STAND-IN GIF OR JPG AD" or "STAND-IN PSA AD" impressions, as a result of late creative.
- Payment Terms: In concert with all other traditional media, payment for Online advertising campaigns is due 30 days from receipt of invoice.
- Effective Date: March 1, 2008
The initiative has widespread industry support. The following is a list of IAB Canada Member Publishers who have agreed to fully support and enforce the documents:
How will it work?
"The Terms and Conditions and Late Creative documents are meant to be used in their entirety, as one document," says Paula Gignac, President of the Interactive Advertising Bureau of Canada. "Publishers who are relatively new to the Online Industry are advised to take the document as their own, simple as that. Those who have well-developed Ts+Cs already, are still advised to use the IAB Standard Ts +Cs and Late Creative documents as the basis of their Ts+Cs going forward, but can add any additional corporate terms or conditions not covered in the IAB documents, into an "Appendix B", following the "Appendix A: Late Creative Policy."
What's the net result?
"This is a balanced and fair document for all sides," says Dawna Henderson, President and CEO of the henderson bas agency and VP of IAB Canada's Agency Council. "The Agency/Publisher co-brokered Standard Ts+Cs and Late Creative Policy will create a uniform best practice that ensures Advertiser, Agency and Publisher resources are focused back where they need to be: on developing great campaigns and creative, and not on executional logistics."
2)
Actual Ts+Cs and Late Creative Policy Documents (To be appended to Insertion Orders) (PDF) »
3) Educational, Annotated Document (NOTE: Educational and Annotated documents are for informational purposes only)(PDF) »
The Educational Documents include:
- Benefits/Impacts For Industry Stakeholders
- Annotated (paragraph by paragraph) Explanation of the Ts + Cs and Late Creative Policy Documents
4) IAB Canada-approved Stand-in PSA Ads for Ad Ops Personnel
In order to download IAB Canada-approved units to use as "Stand-in PSA ads" for Late Creative, you must be a member of IAB Canada, and have the proper username/password information for this program.
If you are an IAB Canada member, but have NOT received the above username/password info, please Contact us.
If you have the username and password, and are ready to download the PSA ad tags, please click here.
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