Introducing IAB Canada's NEW! Media Imperatives Tool!

Following a decade of rapid growth, and according to the syndicated Canadian media studies referenced in IAB Canada's 2009 Canadian Media Usage Trends Study -- the Internet now stands third -- just behind TV and Radio, in terms of total weekly time spent by consumers with all media.

In order to help Canadian Agency Media Directors, Account Mangers, Planners, Buyers and other Media Practitioners who are PMB subsribers, understand just how integral the Internet is to Advertisers' media and marketing plans -- IAB Canada is happy to introduce our NEW! Media Imperatives Tool -- which allows users to see a dramatic and graphic depiction of how various combinations of Internet and TV usage, relate back to actual consumer product usage and purchasing power.

To use IAB Canada's NEW! Media Imperatives Tool:
1) Download the Media Imperatives Excel document to your computer.
2) Follow the five easy steps outlined in the Excel document.

Integrating IAB Canada's NEW! Media Imperatives Tool Info Into Your Daily Planning Procedures
The 2 "R/C" (Row/Column) files below, contain the PMB coding used by PHD Canada to create the four Internet/TV Imperative consumer segments for IAB Canada's Media Imperatives Tool:

NOTE: You must be a PMB subscriber to utilize this tool
NOTE: Do not open in Webpage, please download directly to your desktop ONLY
English 18+ InternetTV Imperatives
French 18+ InternetTV Imperatives

You're welcome to download these R/C files into your IMS or Telmar programs. This will allow you to recreate the four segments quickly and easily.

Questions?
If you have any difficulty using this tool, or have any question regarding it, please don't hesitate to Contact Us.