Toronto, Sept. 5, 2006 - Interactive Advertising Bureau of Canada (IAB) and Marketing Magazine Announce Interactive To The Max Roadshow, and Full-Day Big Day! Lineup for October-November 2006.
INTERACTIVE Advertising: ENGAGING. TARGETTED. ACCOUNTABLE — The golden triangle realized —
Alive with well-educated, high-speed-empowered consumers, spending more and more time listening to audio, watching video, building communities, file-sharing and publishing for themselves — the Interactive medium is a hotbed of new opportunities for both consumers and marketers.
But, as consumers revel in an environment where they can pull content in from a vast, disparate and personal network — across the screen of their choice (TV, Web and Mobile) — advertiser competition for their attention has never been more fierce!
The Result: The advertising mix and model has been radically altered, forever.
Beginning in October 2006, IAB Canada and Marketing Magazine present our annual exciting and exclusive two-part series exploring the latest trends, research, case studies and developments in Interactive media, designed to help your organization stay both relevant and engaging during this tremendous time of change in the advertising space.
Part 1: Cross Canada Roadshow Coming soon to a city near you! October 12-26, 2006
Roadshow Cities & Dates Vancouver Thursday, Oct. 12 Calgary Friday, Oct. 13 Halifax Tuesday, Oct. 17 Ottawa Wednesday, Oct. 18 Montreal Tuesday, Oct. 24 Toronto Thursday, Oct. 26
The Interactive Advertising Bureau of Canada is the national voice of the Canadian interactive marketing and advertising industry, and is a not-for-profit association representing a membership composed of publishers, agencies, advertisers and interactive service associates.
