Introducing the FIRST in a series of NEW!
IAB Canada General Newsletters!
Unlike individual newsletters that highlight a specific initiative, our new IAB General Newsletters are designed to keep members up to date on the entire breadth of IAB Canada Council and Committee initiatives.
Publisher | Agency | Advertiser | Emerging Platforms
Québec | Research | Marketing | Board
We've got a lot to tell you about!
Publisher Council
VP - Frank Duyvelshoff, Corus Entertainment
The Publisher Council set to work in 2006, by creating a number of Committees with a variety of Publisher-member-identified priorities. The Council has already completed a number of initiatives this year, with more slated to be done by the end of the year.
They include:
Standards Comte.:
Education Comte.:
Audio/Video Comte:
Ad Operations Comte.:
- CUAP 2.0 Rich Media Ad Standards
- In tandem with release of CUAP 2.0 Rich Media Standards, launched Flash To the Max Educational Event (Sold OUT! Took place @ York Event Theatre, T.O., May 4/06) Soon to be a podcast available at IABCanada.com.
- Broadband Video Measurement Guidelines (approved; to be ratified by Publishers)
Other:
All IAB Publisher members are welcome to join this Council. Contact Frank Duyvelshoff for more information.
Agency Council
VP - Dawna Henderson, henderson bas
A key priority for the Agency Council this year, has been the planning of educational Webinars for IAB members and for the greater advertising and marketing community in general.
IAB Canada Webinars will include case studies, best practices and how-to information on a variety of subjects including:
- Marketing In The Digital Age Of Engagement (Wed., Sept. 20, 12 noon EST)
- Using Marketing Analytics To Track ROI (Wed. Oct. 18, 12 noon EST)
- Interactive Creative Strategies And Success Tips (Wed., Nov. 22, 12 noon EST)
Hosted and moderated by the IAB, the Webinars highlight IAB Canada's vast member-leadership capabilities. These 30-minute Online lunch 'n learn sessions (with attendant Q&A session after the main presentation), will be led by high-level Canadian marketing professionals with deep knowledge on the topics to be explored, and are NOT sales pitches for particular products or services.
More info on the IAB Webinar series will be sent to members shortly.
Other Agency Council initiatives Include:
- Liaising with ACA and other organizations to create an IAB P.O.V. on Talent Remunerations for commercial Audio/Video performances Online within the ACTRA agreement (ongoing)
- Revising the Whitepapers on IAB Website (in progress)
All IAB Agency members are welcome to join this Council. Contact Dawna Henderson for more information.
Advertiser Council
VP - Sarah Jue, RBC Financial
The Advertiser Council's mandate for 2006 was to help increase Advertiser awareness of Interactive advertising's best-practices. Toward that goal, the Advertiser Council has hosted a series of special presentations to the Council, on topics including:
- Lessons learned from IAB Cross Media Optimization Studies (CMOST)
- Online Audience Measurement Techniques + Tools
- Online Creative and Ad Spend Tracking Techniques + Tools
- Email Marketing
- Search
- Marketing Analytics
- Media Planning & Buying
Most presentations are available in Members-Only Knowledge Ctr. under Advertiser Council tab.
All IAB Advertiser members are welcome to join this Council. Contact Sarah Jue for more information.
Emerging Platforms Council
VP - Peter Vaz, M2 Universal
This NEW! IAB Council has focused on attracting Mobile, Gaming, Digital Signage and IPTV members; creating State Of The Nation PPT documents for each of these areas (in order to help educate IAB Members on the marketing opportunities they represent); and, reviewing suitability of Emerging Platforms questions within PMB and other syndicated research studies.
State Of The Nation PPTs created so far, include:
Emerging Platform members are also developing content for the Mobile Mktg. portion of the IAB an Marketing Magazine's Interactive To The Max Roadshow/BigDay! Events.
To be a part of this exciting NEW! Council, please contact Peter Vaz.
Research Council
VP - Maura Hanley, MBS
To keep Interactive top-of-mind with Advertisers and Agencies, the Research Council continues to develop and report on CMOST studies. There are currently 6 detailed studies (available in Members-Only Knowledge Ctr. under Sales Tool tab), with two more in the Report and Field stage respectively.
The Council also launched and reported results for the IAB's Informal Canadian Email Metrics Study 2003-05.
Input on questions related to the Online medium within PMB, NAD
Bank and BBM/RTS syndicated research surveys is submitted to these organizations on a yearly basis, and resulted in substantial changes to the PMB survey this year. As well, the IAB's yearly update of consumer time spent Online (as reported within these studies) is due October, 2006.
The Research Council is also currently scoping out a "Day in the Media Life" study to identify how consumers interact with various media (including Online media), during their day-to-day activities.
If you are a Research Professional within ANY IAB member organization, and are interested in joining this Council, please contact Paula Gignac.
Québec Council
VP - Regional Director, PQ Council, Samuel Parent, Titan Interactif
The Québec Council of the IAB is growing rapidly. The Council has recruited a host of new members, and placed representatives
on virtually all of the above Councils and Committees.
They have also launched a variety of initiatives including:
- Creation of an annual "Spring Social" event to build awareness of the IAB, and recruit new PQ Council members
- Partnering with InfoPresse to present seminars on Interactive marketing topics in the Montréal area
- Supporting the French-language version of the IAB's Intensive, 1-Day, Course in Interactive Advertising + Online Marketing
In order to suggest Québec-based organizations that might be interested in joining the IAB, please contact Samuel Parent.
Marketing Council
VP - Brent Lowe-Bernie, comSore Canada
The IAB Marketing Council is busy marketing all of the above activities via creation of the NEW! IAB General Newsletter, and is also executing a number of other initiatives including:
- Promotion of the IAB Golf Tournament, Interactive To The Max Roadshow/Big Day!, IAB Canada's support for NABS, etc.
- Developing an Exclusive Advertiser/Agency Dinner to present CMOST Lessons-Learned
The IAB Marketing Council needs your support! Contact Brent Lowe-Bernie to join this Council.
Board
The role of the IAB Board is to approve and rank Council priorities, ensure follow-through on the prioritized initiatives, recruit new members and stay attuned to important industry trends and developments that may affect IAB members in the future. It is also the Board's job to connect with global IAB organizations.
Towards this mandate, the IAB Board has:
- Completed all (and more) of the Strategic Plan created for the 2005-2007 years
- Recruited 47 new IAB members in 2006
- Liaised with the U.S. IAB to secure:
o IAB Canada member-discount on U.S. IAB Conferences + Leadership Forums
o International Category for Canadian Agency ad campaigns within U.S. IAB MIXX Awards
o IAB Canada position on Exec. Comte. of Global IAB Summit in NYC, Sept. 2006
The IAB Board is currently entering into Strategic Planning exercises for 2007 and beyond, and will be surveying members re: member needs going forward, in the very near future.
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