|
IAB Canada Newsletters
IAB Canada Focuses On Emerging Platforms For MIXX Canada Conference On Mar. 11, 2010, And Finalizes Stellar, ALL-Canadian Line-up Of Speakers!
Toronto, ON. February 22, 2010 - If there's one rule in Interactive, it's "The First One In, Generally Wins."
Back in February 2006, when IAB Canada launched its Emerging Platforms Council, the iPhone was but a distant glimmer in Steve Job's eye; the Wii was not; and the renaissance of Out-Of-Home had not yet begun...
Nevertheless, the Emerging Platforms Council, led by IAB Canada Board Member, Peter Vaz, Director of Digital Communications at M2Universal, quickly identified Mobile, Video Gaming and Digital Out-Of-Home as major up-and-coming Interactive advertising channels, and set out to drive 3 main initiatives through the Council:
- Provide questions within industry-leading research studies from PMB, NADbank and BBM/RTS that would allow these "gold standard" studies to better track consumer usage of the new channels;
- Develop an IAB Canada-led Revenue Survey to determine the past, present and ongoing size of the Mobile ad market in Canada; and,
- Take the burgeoning best practices from each channel across Canada, as part of IAB Canada's then newly-developed Intensive One-Day Course In Interactive Marketing + Online Advertising.
Four years later, IAB Canada’s Emerging Platforms Council has achieved these goals, and this team, plus a handful of brave Advertisers who launched ad campaigns within Mobile, VideoGaming and Digital Out-Of-Home channels in order to gain "first-in" advantage, have A LOT to show FOR themselves... and TO MIXX Canada audiences on March 11, 2010.
At MIXX Canada on March 11, 2010, you’ll find out:
- HOW dramatically the media usage patterns of Canadians are changing right now;
- WHY advertising within VideoGame, Mobile and Digital Out-Of-Home channels is poised to reach critical mass;
- WHERE Social Media is being harnessed to drive sales
Keynote presentations include:
- Game ON! (Jeffrey Dickstein, Microsoft Advertising Solution Sales Executive – Gaming) (CAN)
- Canadian Media Usage Trends: Internet Goes From Upstart To Usurper (Rob Young, Sr. V.P. Planning Services, PHD Canada) (CAN)
- Mobile - Emerging Platform or Mass Market? (Kamar Shah, Managing Director, Vortex Mobile) (CAN)
- Can Social Media Drive In-Store Retail Sales? (Claire Santamaria, Marketing Director and Yvette Bernard, Interactive Media Specialist, Oxford Properties, Yorkdale Shopping Centre) (CAN)
- Do It Digital: How The Latest Advances In Digital Out-Of-Home Bring Internet, Mobile and Social Media To Life (Eyal Zilnik, Director of Business Development, Onestop Media Group)(CAN)
MIXX Canada registrants will receive a USB loaded with Keynote presentations and important materials from MIXX Canada Sponsors
Plus... FREE entry to an end-of-day Cocktail Networking Event!
MIXX Canada has sold out for 7 years in a row…
Make sure you don’t miss out!
REGISTER NOW at www.mixxcanada.com
For more information contact:
Paula Gignac
President, IAB Canada
iabcanada.com
416-598-3400 (ext. 26)
The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Service Associates, Educational Institutions and Government Associations.
Newsletter Index »
|
