Welcome to IAB Canadaâ€™s Memberâ€™s-Only Knowledge Center!
In this section of the site, youâ€™ll find links to many of the free studies IAB Canada references when Members ask us for Custom Research on a given topic.
Click on a letter on the left-hand side of this page, to view the different topics and resources within each letter (for e.g. A – Ad Effectiveness; Ad Optimization; etc.).
If you are NOT already logged into our site, you will be asked toÂ Login.
Place your companyâ€™s official IAB Canada email address in the email field, and your companyâ€™s official IAB Canada password in the password field. Usernames and passwords are typically owned by a main employee at your company. If you do not know who that may be, please Contact Us!
You will login with this email and password going forward, so please retain this info in a secure location for future use.
Didn’t Find What You Were Looking For? OR… Have An Urgent Request?
We also use a variety of paid sources when doing custom research for our Members, so if you canâ€™t find what you need here; or would like to recommend a study or report to include in the Knowledge Center;Â simply Contact Us!
The Knowledge Center includes:
Ad Effectiveness Benchmarks + Research
Ad Spend + Forecasting
Beyond The Click
Creative Best Practices
Location Based Marketing
Media Planning + Buying
Optimal Media Mix
Paid, Owned, Earned
Word Of Mouth Marketing
And much, much, more!