Welcome to IAB Canada’s Member’s-Only Knowledge Centre!

In this section of the site, you’ll find links to many of the free studies IAB Canada references when Members ask us for Custom Research on a given topic.

NEWLY ADDED! (week of Oct. 24, 2011)

“A” – Ad Effectiveness: 2 Studies: Rich Media, Video

“C” – Creative Best Practices: 1 Study: Copy, Offer, Formats

“G” – Group Buying: 1 PPT: The Changing Landscape Of Deals

“M” – Mobile: 1 Study: Mobile Rich Media Benchmarks;
Media Landscape: 1 PPT: Rethinking Paid, Earned, Owned

“S” – Social Media: 1 PPT: Facebook Stats, Social Context

“T” – Tablets: 1 Study: Tablet Demographics + Usage


A
Ad Effectiveness Benchmarks + Research
Ad Exchanges
Ad Optimization
Ad Spend + Forecasting
Analytics
Attribution

B
Beyond The Click

C
CMOST
Content Marketing
Couponing
Creative Best Practices

E
eCommerce
Email

F
Formats
Frequency

G
In-Game Advertising
Group Buying

L
Landing Pages
Location Based Services

M
Measurement
Media Landscape
Media Planning + Buying
Media Prices
Mobile

O
Optimal Media Mix

R
Real-time Bidding

S
Search
Shoppers’ Journeys
Social Media

T
Tablets
Targeting

U
User Experience

V
Vertical-Specific Info
Video

W
Web Design
Word Of Mouth Mktg.

Accessing Knowledge Center Documents

- Click on a letter on the left-hand side of this page, to view the different topics and resources within each letter (for e.g. A – Ad Effectiveness; Ad Optimization; etc.).

- If you are NOT already logged into our site, you will be asked to Login.

To Login to the IAB Canada Website:

- Place your company’s official IAB Canada Email Address in the Email field, and your company’s official IAB Canada Password in the Password field.

- If you don’t know your company’s official IAB Canada Email Address and Password, please Contact Us!

- You will Login with this Email and Password going forward, so please retain this info in a secure location for future use.

Didn’t Find What You Were Looking For? OR… Have An Urgent Request?

We also use a variety of paid sources when doing Custom Research for our Members, so if you can’t find what you need here; or would like to recommend a Study or Report to include in the KC; simply Contact Us!

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