Welcome to IAB Canada’s Member’s-Only Knowledge Center!

In this section of the site, you’ll find links to many of the free studies IAB Canada references when Members ask us for Custom Research on a given topic.

Click on a letter on the left-hand side of this page, to view the different topics and resources within each letter (for e.g. A – Ad Effectiveness; Ad Optimization; etc.).

If you are NOT already logged into our site, you will be asked to Login.

Place your company’s official IAB Canada email address in the email field, and your company’s official IAB Canada password in the password field. Usernames and passwords are typically owned by a main employee at your company. If you do not know who that may be, please Contact Us!

You will login with this email and password going forward, so please retain this info in a secure location for future use.

Didn’t Find What You Were Looking For? OR… Have An Urgent Request?

We also use a variety of paid sources when doing custom research for our Members, so if you can’t find what you need here; or would like to recommend a study or report to include in the Knowledge Center; simply Contact Us!

 
The Knowledge Center includes:
 
A
Ad Effectiveness Benchmarks + Research
Ad Exchanges
Ad Optimization
Ad Spend + Forecasting
Analytics
Attribution

B
Beyond The Click

C
CMOST
Connected TV
Content Marketing
Contextual Relevance
Couponing
Creative Best Practices
Cross-Platform

E
eCommerce
Email

F
Formats
Frequency

G
In-Game Advertising
Group Buying

I
In-Game Advertising

L
Landing Pages
Local Advertising
Location Based Marketing

M
Measurement
Media Landscape
Media Planning + Buying
Media Prices
Mobile

O
Optimal Media Mix

P
Paid, Owned, Earned

R
Real-time Bidding

S
Search
Shoppers’ Journeys
Social Media

T
Tablets
Targeting

U
User Experience

V
Vertical-Specific Info
Video

W
Web Design
Word Of Mouth Marketing

And much, much, more!