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• Industry Research
• Faces Of IAB Canada
• Hump Day Bump Of Research
• How to Throw a Social Media Party
• Canadian Competitive Online Ad Trends Report Series

Industry Research

Interactive Advertising Revenue

• IAB Canada 2011 Annual Internet Advertising Revenue Report (2011 actual + 2012 estimate)
• IAB Canada 2010 Annual Internet Advertising Revenue Report (2010 actual + 2011 estimate)
• IAB Canada 2010 Annual Mobile Advertising Revenue Report (2010 actual + 2011 estimate)

Cross-Media Optimization Studies

• IAB Canada CMOST Study Shows How Print + Web, Plus Portals + Contextual Websites Combine To Drive Success For Tetley Red Tea (Overview Article)
• Actual Tetley Tea CMOST Report
• CMOST Summary (9 IAB Canada Studies To Date)

Canadian Media Usage Trends

• The 2012 CMUST study is available in our members-only Knowledge Center
• CMUST 2009 (Canadian Media Usage Study: PMB, BBM/RTS, NADbank, comScore, Nielsen combined)
• CMUST 2009: Focus On French Canada (Canadian Media Usage Study: PMB, BBM/RTS, NADbank, comScore, Nielsen combined