Hump Day Bump Of Research

On the 2nd Wednesday of each month, IAB Canada provides links to “benchmark” research studies from across the globe that are must-have for every marketer.

 

This month’s selected Study:

YuMe Dual Platform Campaigns – Video Enhances TV Reach & Performance – Jan 2012

NOTE: IAB Canada Members can access all previous Hump Day Bump Of Research releases by logging into our Knowledge Centre.