Insights + Research

IAB Canada is the pre-eminent source of original research and thought leadership for the Interactive advertising industry in Canada.

In the Industry Research section you will find links to IAB Canada’s ground-breaking CMOST (Cross-Media Optimization Studies), Annual Internet and Mobile Ad Revenue Reports, as well as our Annual CMUST (Canadian Media Usage Studies) Report.

IAB Canada Member-Research, Case Studies and Insights can be found in the Faces Of IAB section; while links to other important Interactive channel research from around the globe can be found in the Hump Day Bump Of Research section.