Insights + Research
IAB Canada is the pre-eminent source of original research and thought leadership for the Interactive advertising industry in Canada.
In the Industry Research section you will find links to IAB Canada’s ground-breaking CMOST (Cross-Media Optimization Studies), Annual Internet and Mobile Ad Revenue Reports, as well as our Annual CMUST (Canadian Media Usage Studies) Report (for the full CMUST report, visit the members-only Knowledge Centre).
IAB Canada Member-Research, Case Studies and Insights can be found in the Faces Of IAB section; while links to other important Interactive channel research from around the globe can be found in the Hump Day Bump Of Research section. Quarterly reports on Competitive Online Ad Trends is also featured.